Zoopla has launched its Real Time Listings Service, allowing member agents to send updates to property listings on ZPG websites within minutes of being updated on the agent or developer’s system or website.
The service has been launched initially with Property Software Group, starting with Alto and will be followed by the roll-out across other PSG products Jupix, CFP and Vebra Live in the near future.
Zoopla says the new service so far published 90 per cent of listings updates in less than five minutes and 100 per cent within six minutes.
The portal says the new listings format is “flexible, comprehensive and caters for all channels” including UK residential, commercial and overseas listings.
It says there are also new data fields allowing member agents to describe listings comprehensively to enable improved search and filtering across the ZPG websites.
“In a world where consumers expect instant updates, this service offers our members the chance to stay ahead of the competition” says Jon Notley, commercial director at Zoopla Property Group.