Online estate agency Purplebricks is expanding its reach by launching in Northern Ireland.
The agency – which has ‘local property experts’ working in various regions across the UK – has announced it now has three members of staff working in Northern Ireland.
Purplebricks was launched in April 2014 by brothers Michael and Kenny Bruce, who formerly managed Burchell Edwards before it was bought by Connells in 2011.
The brothers were brought up in Northern Ireland before moving to England at the age of 18.
"Having spent most of my childhood in Northern Ireland, I am delighted to be able to return home, bringing Purplebricks with me to offer the local people the chance to save thousands of pounds when selling their homes,” chief executive Michael Bruce told the Belfast Telegraph.
Bruce added that he believes Purplebricks is challenging the traditional estate agency model which has been left ‘untouched for too long’.
The firm – which describes itself as the world’s first 24/7 estate agent – says it now employs 150 people across the UK.
The agency is thought to be considering an initial public offering this year after it appointed Canaccord Genuity to oversee float preparation.
Purplebricks has also received high levels of investment since its launch, most notably from celebrated fund manager Neil Woodford, who ploughed £7m into the business last August.