In a flurry of artistic jargon, LonRes has unveiled the thinking behind its new pink corporate logo, unveiled on the website this week.
Designed by London-based Draught Associates the new branding features a roughly square block with the words 'Lon' and 'Res' sitting above each other in what the accompanying press release describes as ”a confident, bold stamp.”
The logo also includes four lines and a dot which, says the release, “draw on the company’s core assets of data and network.”
The statement goes on to say: “Making use of the data point (dot) and connector or line, this distinctive and flexible device suggests location and inherent connections. Used across the LonRes brand the data point and connector present a fresh look with injections of wit.”
The LonRes release also promises that there will be distinctive straplines and messaging which have apparently “been used to great effect across LonRes’ marketing collateral.”
LonRes chairman William Carrington describes the end result as “a strong, clean and contemporary look that reflects a professional and forward-looking business.”