The managing director of a new estate agency comparison website says he wants to work with and not against the industry.
Ben Thompson says his site, estateagent4me, has been designed to accentuate the positive, not the opposite, in a deliberate bid to work with the UK’s estate agents.
The comparison site launched earlier this week and allows sellers in England and Wales to compare agents in their area using a number of different performance criteria.
Users are encouraged to enter their property’s details as well as an ‘estimate valuation’, they are then directed to a page listing ‘the top 50 per cent of local agents’ broken down into average success rate, average time taken to sell a property, number of properties listed and so on.
Once a seller has chosen their preferred estate agent, they can contact the agent to instruct them through the estateagent4me website to get their property listed.
estateagent4me is free to use and offers vendors conveyancing at a £250 discount if they contact an agent through the site.
“At present sellers base estate agent performance on instinct, word of mouth and how many boards they see in their local area – this just isn’t enough in today’s marketplace,” says Thompson.
“estateagent4me provides impartial information about estate agents, regardless of whether it’s a high street brand or an online agent, national firm or independent. Our aim is to help sellers match their needs to the best performing estate agents, for the benefit of all.”
When asked if agents can choose not to appear on the site, Thompson told Estate Agent Today that the site has had no such requests to date.
“Our new service does only show the top performing estate agents (top 50%) and so an estate agent either doesn't show at any given point in time, or they feature in the top 50%, meaning prospective vendors are more likely to want to use them,” he says.
One of the early criticisms levelled at the site is that some agents’ listings were showing them advertising on the wrong combination of portals. Thompson says that since identified, this issue has now been resolved.
He also confirmed that the site has advertising plans in order to increase its exposure to vendors.
One of estateagent4me’s features will be a monthly Estate Agent Perfromance Index, comparing agents from all over the UK, indentifying which firms are performing best when it comes to asking price performance, instructions and time taken to sell.
June’s report identifies Move Residential in Liverpool as the agent with the most listings in the UK. It also identifies a number of agents with 100 per cent sales success rates, including Hadlands, Blue Estate Agents and Living Property.
The report can be read in full here.