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Graham Awards


Saga takes up agency-style role for new homes

Seniors’ group Saga is to handle initial enquiries from buyers of new homes on a development in Wiltshire - thought to be the first example of a group of that kind undertaking estate agency-style buying and marketing enquiries.

Saga is setting up a call centre as including features in Saga Magazine and commissioning national and regional press advertising for a Wiltshire retirement development called Wadswick Green, being built by developer Rangeford Holdings. 




“Saga is using its extensive experience of running luxury cruises and holidays to help Rangeford hone the service offering” says Lisa Harris, Saga’s communications head.

The scheme will ultimately comprise 248 flats pricedfrom £294,000 to £520,000 plus a mandatory annual service charge. 


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