Zoopla says it has lost 16 per cent of its global members in the year to the end of March - but critically has lost 23 per cent of UK agency members according to its half-year trading statement.
ZPG’s overall membership figure now is 16,076 compared to 19,239 a year ago.
This includes UK estate agency branches, new home developers, overseas agency branches and commercial agents paying subscriptions. However, the loss of UK member agents is 23 per cent - most to rival OnTheMarket.
But the number of visits to Zoopla and Primelocation increased from 240m to 265m over the same period.
Revenue increased from £38.3m to £42.0m (10 per cent), while operating profit rose 12 per cent from £16.2m to £18.2m.
The average revenue per advertiser - a key performance indicator for the group - rose from £301 to £340 over the year.
“We had a strong first half with both revenues and profits seeing double-digit increases and ARPA at record levels despite the reduction in members during the period. Our audience continued to grow with average monthly visits during the first half at 44.2m and mobile devices accounting for over 60 per cent of these, up 34 per cent year-on-year.
“We have also reached a significant milestone of over 6m app downloads as consumers continue to choose our websites and mobile apps as their primary resource when researching the property market and looking for their next home” says ZPG chief executive Alex Chesterman.