Online agency EweMove says it is seething about a complaint made to the Advertising Standards Authority by a high street estate agent.
The boss of EweMove.com Glenn Ackroyd - who describes himself as Head Shepherd - has posted a lengthy video blog rejecting the method and details of a complaint by Daniel Pilley, co-owned of CXG, an agency in Haverhill.
Ackroyd says he is particularly incensed that, firstly, Pilley sent the complaint to the ASA without trying to resolve the dispute fully and directly with EweMove and, secondly, the complaint was sent to the ASA and copied to the local press covering the Haverhill area.
Specifically Pilley’s complaint alleges that EweMove contends in its advertising to be open 24 hours a day and seven days a week and that it declares to be a Haverhill estate agency with a local telephone number.
Pilley says he disputes these points because he claims to have called and requested a valuation of a property at 3am and was told this was not possible. He also says that when calling the Haverhill telephone number given in an advertisement it was answered by someone in Saffron Walden.
In his video blog, Ackroyd says this action is typical of traditional estate agents in areas where EweMove launches its new branches.
“A routine pattern emerges: 1. We launch, 2. Our marketing goes live with leaflets sent and press adverts hitting the streets, 3. The existing estate agency elite jump on us with ‘complaints’. They all come with tell tale traits, i.e. attacking the USP’s that we provide, that they cannot compete with” says Ackroyd.
Ackroyd concludes in his video blog by saying he takes the complaint as “high praise for EweMove’s innovation”.
EAT only obtained a copy of this video blog last evening, so has not been able to contact CXG for any response.