Zoopla has extended its Special Agents programme with customised data and newsletters, social media activity and a high-value prize amongst incentives for agents to sign up.
The Special Agents campaign, which will now run throughout next year, is designed to drive awareness of the tools and market intelligence available for free via Zoopla Pro, ranging from comparables to market share reports.
The campaign involves a monthly agent newsletter with tailored regional data, a new LinkedIn group and agent blog providing marketing advice which is “designed to help ZPG members get more from their subscription” according to a spokesman. There will also be a £4,500 Omega watch to be won.
Zoopla says so far unspecified additional features and activities are planned for 2016 with new tools and information.
The spokesman says the Pro service is “available to all of our members at no extra cost” and can “identify new business opportunities."