The private sale website EMOH has announced that it's to have a "hard hitting marketing campaign" in the New Year in a bid to boost its profile.
No details of the campaign have been given but the founders of the property platform Haashim Rifaii and Kamran Chaudhry, both 25, officially launched EMOH in late October and say there has been "enormous activity on the site" since then.
Rifaii and Chaudhry say they have spent the last year developing the EMOH platform and describe it as a marketplace similar to eBay, with sellers and would-be buyers interfacing with each other through the site.
EMOH guides sellers through the sales process providing tips and advice on how best to market their property as well as offering services including professional house photography (£99), valuations (£19.95), and an EPC, photos and floor plans for £249 – the maximum outlay.
In recent weeks EMOH has been reported as categorically denying it is itself an agent - and one of the founder has taken a swipe at online agents for apparently charging too much.
“The industry has been slow to change and although online estate agents have emerged in recent years, they have merely copied the existing business model and taken it online charging fixed fees of £400 to £800 to sell a property. In my opinion, online agents also unnecessarily insert themselves between the home seller and home buyer and their arrival does not count as industry disruption” claims Kamran Chaudhry, repeating a criticism of online agents that has been made in the past by the EMOH creators.
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Look out World! 8 London listings, most (if not all) of which appear to be either grossly over-valued or have been listed on there by agents. Well done emoh, you have totally disrupted the market. Again.
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