Hybrid estate agency EweMove is today announcing four new branches with more to come as it makes a move to target frustrated staff working for other agencies.
Its latest branches are in Ilford, Bracknell, Reigate and Redhill, bringing its national total to 66 with what it calls "a growing pipeline of new franchisees" already signed up to launch between now and the new year.
The company has previously only taken on recruits from outside the industry, but it is now targetting disgruntled existing agency staff wanting to set up on their own.
“The tight market means that many valuers have seen their income and career prospects curtailed. We’re offering those with the right attitude and values a chance to run their own estate and letting agency with EweMove" explains agency boss Glenn Ackroyd, whose title in the company is Head Shepherd.
"We know that many of these individuals have got what it takes to become a successful franchisee but are trapped in their current situation with limited opportunities to progress or reap the financial rewards of their hard work" he says.
Ackroyd is now offering 20 agents the opportunity to start a EweMove franchise for £1,995 plus VAT although it says this will not necessarily be distributed on a first-come first-served basis as it wants "the best" agents who can work to the firm's unusual part-traditional, part-online agency business model.
“We’re also exploring opportunities with independent estate agents. The industry is going through rapid structural change with the growth of the online agent. There will always be space for traditional full service agents but in the technological arms race, and with on-going consolidation, independents are being squeezed from all directions" says Ackroyd.
EweMove claims that its unique offer to franchisees is its centralised direct mail, leafleting and online pay per click campaigns. It says with online marketing alone, its franchisees average 22 sales leads per month at a cost of £11.93 each.