Hull estate agency Beercock Wiles and Wick has amended the wording of a regional press advertisement following a complaint to the Advertising Standards Authority.
The complaint concerned a press ad stating “Family Run, 7 Days a Week” followed by the geographic address and contact details for the 10 High Street, Barton upon Humber branch.
The complainant challenged whether the “7 days a week” claim was misleading because the Barton upon Humber branch was not open on Sundays.
The ASA approached the agency and received an assurance that the ad would be changed to not seven day opening for that branch.
"On that basis we considered the matter was resolved and closed the case informally" says an ASA spokesman.
Every week the ASA publishes a list of cases where the authority takes a formal decision to accept or reject a complaint. In extreme circumstances this can lead to an advertisement effectively being banned.
However, informal resolution of cases usually involves a discussion between the ASA and the company about the nature of the complaint, and a voluntary agreement by the company to amend wording or accept that it would not continue to use the disputed wording.