North London estate agency Anthony Pepe has introduced what it calls a Zero to Hero fees policy, allowing vendors to choose what to pay - including paying nothing.
Sellers using the agency's new Highbury office can for a limited time pay 0.0 per cent up to 2.0 per cent, depending on their view of the service they receive. Previously the agency had a policy of paying at least 1.0 per cent - the firm says the average fee for the company under that arrangement had been 1.7 per cent.
“It’s obviously a bit of a risk in terms of offering anywhere from 0.0 per cent but we are confident that we provide a first-class service. Many clients actually chose to pay over and above 1.0 per cent with our ‘pay what you want’ initiative. We also believe that giving more control back to the customers really sets us apart from other estate agents” says Charlie Perdios, director at Anthony Pepe.
A vendor put forward for publicity purposes by the agency - apparently the first to take up the previous ‘pay what you want’ offer - paid 1.25 per cent.
Anthony Pepe has recently opened its third north London office in Highbury.