Written by Rosalind Renshaw

The auction site eBay has started to list properties after testing the new category over several weeks. A full launch is expected later this year but yesterday, browsers could already search for over 77,000 properties in the UK and a similar number overseas.

It is understood that eBay, which has nearly 20 million monthly unique users, has done a deal with a UK portal partner, believed to be the pay-per-lead site launched last autumn, PropertyIndex.

It is understood that contractual obligations prevent either eBay or Property Index from commenting, but that the deal is a revenue share arrangement.

Agents may have mixed feelings about the emergence of eBay as a contender in the property portal market. Although the eBay audience is huge – eBay is the fourth largest website in the UK – and represents a massive marketing opportunity, the site will also allow private individuals.

It is also believed that the site may not be particularly cheap to use, although full details have not been confirmed.

However, it is understood that agents can choose to advertise properties to auction or to list in classified fashion. It is believed both options will cost £35 per property. Listings will include one photograph, but other pictures can be used at an additional 12 pence each. Auction properties will stay on the site for 10 days, and listed properties for 28 days.

eBay already has property sections in its Germany, France and Ireland sites. It is understood that the site – which spawned a new generation of business people and created eBay millionaires – sees property as one of its largest opportunities.


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    ebay works well dont knock it!

    • 26 April 2009 22:40 PM
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    Whoever the comedian is that keeps commenting on Birghtmove's post, you comments are far more annoying and unwanted than Brightmove's. At least his/hers are relevant. You are making yourself look quite sad.

    • 17 April 2009 13:49 PM
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    Re:Cost? The way I see it if you are already on PropertyIndex (which is free to list) then PropertyIndex will also display your listings (for free) on eBay classifieds in front of a potential audience of 20m. This in addition to the existing additional 30 sites PropertyIndex already list on and of course their own site. And you only pay for any QUALIFIED enquiries at just £1 each. Do your sums and compare that to Rightmove or any of the other portals. It costs a min of £35 for 28 days to list EACH property on eBay by the way.

    • 17 April 2009 11:58 AM
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    Mr Brightmove - We have uploaded another version of your website. Zippy made some changes to the logo. I hope you like it.

    • 17 April 2009 10:49 AM
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    We've told you before ...

    • 17 April 2009 10:42 AM
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    Does this mean that it will be cheaper to advertise on Ebay direct rather than through Property Index?!? Seems like a risky strategy to me!! It's also very thin line between helping it's own advertisers and promoting a private listing site, especially when you're percieved to encourage taking the high ground...

    • 17 April 2009 10:28 AM
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    eBay have been allowing users to sell properties on their site for years. All is doing is listing it's agents properties to give the agents more exposure and leads, how can that be a bad thing?

    • 16 April 2009 22:22 PM
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    Always thought Property Index were unctuous - wasn't he the one wittering on about 'Axe the Agent'?

    • 16 April 2009 21:22 PM
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    the idea of selling a house through ebay hasn't just been conceived, its been around for years, and people don't do it for sound financial reasons.

    • 16 April 2009 13:22 PM
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    If eBay get a toe in this market they can make an impact like they have in cars - but car dealers are not agents, and houses are not sold like cars. propertyIndex must be feeling suicidal though

    • 16 April 2009 11:05 AM
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    Calling all Prpertyindex members. Do not allow your properties to support and build Ebay as a viable option for sellers to by-pass agents. Contact them now and request that your properties do not appear on Ebay. It is Tesco once again supported by a business partner of agents looking after their own interests first.

    • 15 April 2009 23:24 PM
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    For £35 for 28 days I'd give it a bash before employing at agent...

    • 15 April 2009 17:07 PM
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    I wonder what all of the agents on property index will think of this. Tesco tried to do this with Fish4Homes but it failed because of breach of copywright for all the agents photos, details etc that were not given permission to be displayed.

    • 15 April 2009 16:26 PM
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    This will not work. E- Bay will only be picking up crumbs. The majority of the UK house buying and selling public traditionally prefer to use the service of Estate Agents and Auctioneers. Selling your most prized asset on ebay is akin to selling your house at a car boot sale.

    • 15 April 2009 16:08 PM