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A complaint about three online advertisements offering a home for sale through an agency at Offers In Excess Of...' has been thrown out by the Advertising Standards Authority.

The advertisements, for a property on sale in Sunderland, were seen on www.springbokproperties.co.uk and other sites in the autumn.

The wording of one advertisement included a reference to a three bedroom terraced house for sale ... Offers In Excess Of £70,000. Other advertisements, seen on Rightmove and Zoopla, had similar descriptions but at different times during three months the same property had been advertised at varyious prices including OIEO £65,000.

Springbok Properties told the ASA that it used OIEO prices when marketing properties and considered that was made clear in the advertising. In the case of the Sunderland house the price had been adjusted in advertisements in liaison with the vendor.

Springbok also told the ASA that "the price given is a marketing price and not an indication of the property's market value. The vendor like any seller is looking to achieve the maximum price possible.

The ASA rejected the complaint saying: We concluded that the claims were unlikely to mislead.

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