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Interview of Mark Armstrong
Written by the Estate Agent Today team
Mark Armstrong, Chief Executive Officer at Reapit

Who are you and what does it say on your business card?

I am Mark Armstrong, and my business card says Group Chief Executive Officer.

What is Reapit and what does it do?


Reapit provides an innovative software platform used by leading sales and lettings agents in the UK, Ireland and Australia to manage their business operations.

What services do you offer and in what ways do you work with estate and letting agents?

In the UK, AgencyCloud provides Sales and Lettings CRM, Property Management and Client Accounting. Reapit Foundations provides an App Marketplace for agencies to extend the use of our core functionality and provides a Developer Portal which allows PropTech vendors to integrate directly within AgencyCloud.

What makes your product different and how does it benefit agents?

We are focused solely on Sales and Lettings Agents and we want to make them as successful as possible. Our platform extends from front office to back office, from website to client accounts and everything in between. With Reapit Foundations, we provide extensibility, and we offer access to great prop tech services in the market through our partner program.


What is your greatest achievement in your current role and what made it so special?

Well, you could say that my greatest achievement is the role itself. I am immensely proud of the team here at Reapit and delighted to be their CEO. I made the decision, went through the process and spent the first 100 days in the job all online, surely that in itself is an achievement 😊

What is the most satisfying part of your job?

Since the 12th of April it has actually been able to meet people in real life! But in all honesty, if I can deliver a great product and a great service to our customers, then that will be my satisfaction, but I need to prove myself first.

What do you see as the biggest challenge facing estate and letting agents at the moment?

I believe the market is in a great place and the last 12 months has proved that we can work in a different way. Today the largest proportion of the working population are millennials; I know I am a father to three of them.  Their expectations are different in many ways, but their expectation for instant real time, any time information is changing the way our market needs to look at its customers and therefore itself. 

What is your property prediction for the remainder of 2020?

I can see 2021 being a fast-slow-fast year with lots of external influences impacting the market and agents that can adapt in and agile way will win out.  Longer term, I think the ‘sharing economy’ is going to have an impact.

Country house or city apartment?

Well, I live ‘up North’ so country house.

Trendy roof terrace or traditional English garden?

Definitely the latter with lots of veg to be planted shortly.

Would you rather be a free-moving tenant or settled owner occupier?

See my comment above on sharing economy – both would be nice!

What is your favourite room in your home?

The last 12 months I have learned to love my home office but otherwise I am lucky enough to have an orangery that opens onto my garden (and it’s also near the beer fridge).

Homes under the Hammer or Location, Location, Location?

Surely it depends what’s under the hammer – but never location over design unless you can knock it down and start again.


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