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Interview of Kersteen McConnell
Written by the Estate Agent Today team
Kersteen McConnell, Business Development Manager for Virgin Media

Who are you and what does it say on your business card?

Hi, I’m Kersteen McConnell and I am a Business Development Manager for Virgin Media.

How does Virgin Media partner with estate and letting agents?

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Simply by sending consented customer leads ahead of their moving date, our dedicated on-shore telesales team will then reach out to your customers and discuss what package is right for them. Following successful install of their services, commission will then be paid.

What are the benefits of referrals for agents?

If you are an estate agent already partnering with Virgin Media then you could earn additional commission simply by recommending another property agent.

Why has good TV and broadband become so important to consumers?

More people are working from home than ever before and this will likely continue even as lockdown restrictions ease as not everyone will return to the office full-time. Having ultrafast broadband keeps everyone connected with family, friends and work, so the whole household can connect to the things that matter to them. TV is also playing a bigger role now than ever before, and with Virgin Media’s TV 360 experience, all your screens, favourite channels and apps are brought together so you can seamlessly watch and stream the telly you love, at home and on the go.

What does Virgin Media offer agents that its competitors can’t?

  • Rich bespoke offers dedicated for your home movers market

  • Quick install times equals quicker return on investment

  • An Account Manager and Regional Executives to offer support and training

  • Marketing team to help drive engagement with employees and consumers

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What is your greatest achievement in your current role and what made it so special?

Launching the partner awareness campaign at the start of this year that will reach areas of the property network and educate them on how to drive a new revenue stream by partnering with Virgin Media.

What is the most satisfying part of your job?

Having the opportunity to build connections with estate and letting agents, enabling them to ease the set up process for renters and home movers so they can enjoy slick and ultrafast connectivity in their homes.

What do you see as the biggest challenge facing estate and letting agents at the moment?

Agents need to adapt to changing consumer needs, which require them to provide a consistently high level of customer service that is both more flexible and increasingly tech-driven.

What is your property prediction for 2021?

Changing priorities as a result of the pandemic will mean demand for homes which incorporate office space and outside areas will continue to rise.

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Country house or city apartment?

Country house.

Trendy roof terrace or traditional English garden?

Traditional English garden.

What is your favourite room in your home?

My open-plan dining room/kitchen.

Homes under the Hammer or Location, Location, Location?

Kirsty and Phil every time….Location, Location, Location.

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