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Interview of Kristina Grimes
Written by the Estate Agent Today team
Kristina Grimes, Sales Director, Dezrez

Q: Tell us about Kristina Grimes.
I am the Sales Director of Dezrez, one of the leading providers of estate agency software. Some people may also remember me for being a finalist on the BBC hit show, The Apprentice.

Q: Tell us about Dezrez
Dezrez launched into the estate agency market 15 years ago and has led it ever since. It’s best known for pioneering market leading products and its high level of personal customer service. Currently, over 1,500 estate agency branches currently use our products and services, and we’re expecting this figure to accelerate with the launch of Rezi this year.

Q: Why did you choose to work for Dezrez?
I chose to work for Dezrez because it is a really exciting and innovative company. It’s maintained its leading position as a software provider because it is technically forward thinking; but I love the fact that it gets under the skin of what estate agents need. To save time, to save money and STILL deliver the best service possible to their clients.


Dezrez puts a lot of weight on listening to customers. Ours’ said they wanted change; so we reinvested £2.7 million into the development of Rezi: - a product that will not only make things as easy as possible for estate agents to maintain competitive edge, but will shake up the current market.

Q: What are your goals for the company now?
Believe it or not, the market has accelerated in the last ten years.  Estate agents have adapted to their customers’ needs but the technology available simply hasn’t advanced with market expectations.

It’s not a quick fix and current technology can’t be tweaked to deliver a seamless experience.  We went back to the drawing board, started from scratch and developed a product to reflect what our customer’s want; and technically it will see them through the next 15 years and beyond.

So, what are my goals? To let estate agents know there are options out there that can make their life much easier.  If they want to retain competitive edge they should be aware of the most up to date innovative solutions, and it is the job of vendors to provide uncomplicated education to allow that.

Q: Tell us more about Rezi
Rezi is Cloud-based estate agency software, which means you can always access up to the minute information from any device at any time.

The Rezi difference is that it is an API. I don’t want to blind you with science but the thing to take away is that there will be no more technology problems trying to get your estate agency software to talk to your existing systems and processes.

It’s a little like an iPhone in that you have an existing product that allows you to download Apps so you can customise it to suit your needs, all at a click of a button. No more compromises; total control and a product that grows with your business.
Q: How do you create value for your clients?
Over the last five years there have been lots of me too technologies launched.  We’ve held our number one position because we elevate the need to deliver good quality customer service. Our outstanding support will always be guaranteed. We offer onsite training, a proactive personal account manager and lots of intuitive online Support features for customers to rapidly maximise the power of Rezi.

Q: How should potential clients contact you?
0845 465 2222/sales@dezrez.com


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