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Online estate agency eMoov launches its second marketing campaign this week following on from its TV debut last year.

The return of the 'Fred and Ted' campaign will run across ITV and Sky and will be supported by radio, outdoor and press marketing.

The online estate agency sector has become increasingly competitive in a short space of time. The past week has seen our two busiest days since launch in terms of new properties we have listed for sale says eMoov commercial officer Sheraz Dar.

eMoov is also undertaking targeted regional media and public relations campaigns.

Comments

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    I too never saw the previous ads, although from reading the other comments I can tell it would have irritated me greatly.

    In all fairness, Tepilo and Purplebricks stock has increased since they began the campaigns, but there will be a limit and the online model has still barely dented the property sales industry.

    • 24 April 2015 09:34 AM
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    Don't remember the original 'Fred and Ted' campaign, so I think this one might pass me by as well. In fairness, most property adverts are either a bit naff, a bit cringey, or a bit too try hard. I doubt this will be any different.

    • 24 April 2015 08:23 AM
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    FRED: Have you heard of emoove for 10 we will sell your 1,000,000 house

    TED: OH really

    FRED: It is fast and cheap service.

    TED: But it can not be good surely

    Moral of story: You can only pick two good, fast or cheap. Cheap and fast won't be good.

    • 24 April 2015 07:07 AM
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    FRED: YES TED - I guess there must be well over 400 budget and FSBO operatives on main portals now. So even if we tell the public they don't need traditional agents. We budgets need them to help us fund big portals so we can keep taking the pee.

    TED: What about OnTheMarket

    FRED: Yeh - I think its a Russian dating website, for ugly old hags who can't speak English. Wonders of the web Ted

    • 24 April 2015 06:02 AM
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    FRED: Hi we can save you money (we don't aim to get you best price tho)

    TED: But I can get on rightmove and zoopla to let my home for 29 Fred via other budgets like Open Rent. Met this guy called Russell up the pub and he said some agent will always drop their pants.

    FRED: Well we'd be out of business if traditional agents left the main portals, as no one would then go there.

    TED: So traditional agents have built the platform that now takes the pee and whats better they keep spending 1,000's per year, often struggling to pay their portal costs. Gullible or what

    • 24 April 2015 05:58 AM
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