Online agency sellmyhome.co.uk is claiming to be holding the first-ever virtual open house' on its Facebook page at noon today.
The event will showcase a two bed flat in Hackney owned by a young family and being sold through the agency.
Sellmyhome claims this kind of facility will chime with the demographic of first time buyers in Hackney and wider London, who struggle to take the time out of hectic schedules to visit numerous properties.
The property will be seen through HDR 4k resolution cameras which will systematically film the flat, creating a high definition virtual tour that can be used by sellers on all devices, and - in the agent's words - ensuring the most transparent and fair representation of the property's quality and size.
Customers have been crying out for a way to cut down the hours spent on the business of property viewings says Will Clark, the agency's director.