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The ongoing war between Rightmove, Zoopla and challenger portal OnTheMarket is likely to see its next battle on Friday.

That is when Rightmove issues its full-year figures to shareholders and the City. They are likely to contain the most recent traffic figures, too, which are thought likely to build on its recent claims that visits across all platforms hit 100 million for the first time ever last month, an uplift of 12 per cent on January 2014.

Page views - which it claims are the best indicator of activity on the site - surpassed 1.5 billion for the first time ever meaning home hunters are getting through over 1,000 pages every two seconds it says. Email and phone enquiries to agents on Rightmove hit 4.3 million for the first time, equating to around 100 enquiries every minute.

Rightmove appears not to have seen the scale of agency withdrawals from advertising that has happened with Zoopla, as a result of the one other portal only' rule imposed by OnTheMarket.

OTM has targetted Zoopla, explicitly saying it wants to topple it as the second most used portal while publicly stating it merely wants to provide an alternative' to Rightmove.

Comments

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    Zoopla do appear to have been much more affected by the arrival of OnTheMarket, although how much so is not yet clear. Rightmove, as predicted, have barely fluttered an eyelid and have only got stronger and stronger. In effect, OTM are in danger of turning the duopoly into a monopoly. How ironic would that be.

    • 24 February 2015 09:20 AM
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    Haha! Harsh but probably true.

    • 24 February 2015 09:18 AM
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    I wonder what it will say:

    "Rightmove continue their inexorable rise, completely unaffected by OTM. In fact, in one of their strategy workshops last year, one of the junior directors what told to shut up when they suggested 'OTM could actually be really good for us'. As it turns out, one could almost believe OTM was a Rightmove subsidiary"

    It has been confirmed that 90% of 30% of estate agents are completely stupid.

    • 24 February 2015 08:35 AM
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