Online estate agency eMoov has been listed by the Financial Times as one of 21 firms around the world that proved the most successful at disrupting old-school business models in their respective industries in 2014.
Other entries include powerful international new brands such as Uber (the taxi-locating app provider), Netflix (the TV streaming service which now creates its own programmes) and Alibaba (China's eBay-style service which has enjoyed $300 billion of sales).
The FT selects eMoov from the wide range of online agents in this country and now overseas because of its business success - homes to be value of £650m have been sold by the online agent in the past four years, the paper says.
The FT says disruption - in terms of businesses trying to upturn traditional business models - is typically destructive, forcing companies out of business and, often, people out of jobs. But it says disruption also presents huge opportunities for consumers, for the disrupters themselves, and for other companies as new techniques such as crowdfunding or big data mining become increasingly understood and available.
It says innovation has always existed but what feels different about today is the range and number of individuals and companies that are upending business models around the world.
The FT's property correspondent, Kate Allen, says of eMoov:
When Essex estate agent Russell Quirk set up home-selling website eMoov. co.uk in 2010, he aimed to shake up his former colleagues on the high street.
Seeing the inroads internet-based firms were making into traditional businesses in other sectors, Mr Quirk realised that the business of buying and selling houses was overdue a transformation. By abandoning the mainstream model of having an office on every high street, eMoov could make cost savings that could be passed on to home sellers.
High street agents charge between 1 and 2 per cent of a property's sale price, meaning their fees can amount to tens of thousands of pounds. By contrast, online agents charge hundreds of pounds and usually allow sellers to pick and choose what they want to pay for, from photography to booking viewings.
Although Mr Quirk was not Britain's first online estate agent Hatched launched in 2006, while TV celebrity Sarah Beeny launched Tepilo in 2009 eMoov has grown to become the biggest, having sold £650m-worth of homes in the past four years.
Now competitors are piling into the market. EasyJet founder Stelios Haji-Ioannou launched easyProperty this autumn, while veteran investor Neil Woodford backed PurpleBricks this summer.
The online estate agency sector is still relatively small, with around a 5 per cent share of Britain's home-selling market, but it is doubling in size each year, Mr Quirk said. Our belief is that the online estate agency sector will grab around 30 per cent of the residential property market by 2018. Traditionally estate agency has been high-cost and low service, but we want to change that.'