The consumer group HomeOwners' Alliance has made an outspoken attack on the soon-to-launch property portal OnThe Market, set up by Agents' Mutual.
"The creation of Agents Mutual is all about protecting estate agents' market share and nothing about helping homeowners get a better deal claims the group's chief executive, Paula Higgins.
When selling your home from next year you won't be able to have access to all the portals because AM is working it so that agents can only advertise a home with Rightmove OR Zoopla she says.
That restricts the number of potential buyers homeowners can market their house to. This in turn will impact the speed of sale, and getting the right price. Another rotten deal for home owners that lines estate agents' pockets claims Higgins.
The HomeOwners' Alliance has in the past been critical of the transparency of estate and lettings agents' pricing and the details of their contracts with vendors.
The group's attack on the new portal, which launches on January 26, also expresses concern at its ban on online-only estate agents.
We are very against this practice and think it is uncompetitive says Higgins.
The group says it is advising homeowners looking to sell their home from next year to choose their estate agent carefully, urging them to look at the contract for unfair terms, and to ask questions about how and where they will be marketing their home.
Sellers who want to achieve the best possible price in the quickest possible time will want their home to have the widest exposure on-line. Property websites Zoopla and Rightmove are household names and most sellers expect their homes to be advertised on these sites" Higgins claims.