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Twitter campaign against online agentsA Twitter account appearing to be from a traditional high street estate agent is waging a social media campaign against online rivals with strident attacks on eMoov and Hatched.

@TheHonestView - an account run by an unnamed individual or group going under the pseudonym Mr Honest' - has been criticising online agents since August.

The account holder appears to be a traditional agent because he (if it is a he') has tweeted criticism of vendors too, such as this one on August 17: If so many vendors think they know better than estate agents then why don't they open up their own agency.

Three days later this was followed up by this tweet: How do vendors think it's ok to make derogatory remains about my team without a blunt response

However, Mr Honest' reserves his strongest criticism for online competitors.

Alongside a photo of property details listed on eMoov the unknown agent tweets: This is why you don't instruct a cheap agent like @eMoov #amateurs.

And over the weekend there was a series of exchanges between the anonymous agent and Adam Day, founder of Hatched. A typical tweet from Mr Honest' was: The guy from Hatched thinks as long as you offer all the services of Estate Agency that [sic] enough...not if your service is poor.

This is the latest of a series of Twitter-spats between online and traditional estate agents in recent weeks.

A few days ago Russell Quirk, chief executive of eMoov, was engaged in a war of tweets with Noel Flint, head of London residential offices for Knight Frank - one of Knight Frank's out-of-London offices is a follower of Mr Honest'.

In recent weeks another London agent, Ed Mead, a director at London agent Douglas & Gordon, has been using Twitter to criticise easyProperty online agency.


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    The sooner OTM start the better, get rid of these cheap and nasty low service online parasites.

    • 15 October 2014 08:22 AM
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    A faceless twitter account is pointless. The person is just rude, not truthful.

    • 13 October 2014 15:23 PM
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    What should be healthy competition between online and high street agents has been taken a little too seriously by some!

    • 13 October 2014 10:34 AM
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    Yawn. More playground antics from people who should know better.

    • 13 October 2014 09:25 AM
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    And stir.... ;-)

    • 13 October 2014 07:31 AM
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