A business which prospered under the title Isis Estate Agents has now changed its name to avoid any connection with the terrorist group known as Isis.
Oxford businessman Rowan Waller has now changed the company's name to Wallers of Oxford after a failed campaign to get national media outlets to change the name it applied to the terrorist group now active in Iraq and Syria.
Isis is also the name given by Oxford residents to that part of the River Thames which runs through the city north of Iffley Lock; the word also has long-standing connections with rowing activities on the river and with parts of Oxford University.
I decided for the sake of my own sleep patterns I couldn't risk waiting to see if it all blows over. I realised a couple of weeks ago that I could just see the news was likely to get worse and worse Waller told the Oxford Mail newspaper.
Like it or not Isis is going to be a name on people's minds and lips for the wrong reason, and I think our sentimental name for the river will be a victim of that he says.
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Comments
Does he not think that the population of his local area are bright enough to realise that Isis is the name for the River Thames in that area, and that it has no connection with terrorism!
Or are they planning to re-name the river too!!!
An extremely wise choice, no business wants even the smallest association with ISIS.
Lucky he didn't change the name to IS...