It looks like today there are no ways to promote your social media pages for free: we are far from the 2010s when mutual following and liking was the thing that helped moving forward and finding new people who would be interested in your content. Still newcomers register their pages on Insta daily and seek for possibilities to showcase their content to a bigger number of people: and although it has become harder, there are still some tools that work nicely. In this article we will be reviewing some of them and telling you how to boost your page from the very start and get great results by following several simple rules.
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Rule №1: Never go for promotion until you haven’t uploaded enough info about yourself and what you do on the platform. Imagine, what is going to happen if a new random person would come to your page and start looking through your posts. Are they going to get enough info about your products, services or hobbies? Whatever you want to show in your profile, you should have enough posts (9-12 recommended) and organized highlights which would give any random visitor all the info they need to draw a positive conclusion about you and your stuff or goods.
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Rule №2: Free methods are still efficient. Yes, mutual following will not give you a chance to get thousands of subscribers, but you will for sure have a chance to attract several dozens of people to your profile, and it is already quite enough to start. Check the lists of subscribers on the pages of your competitors and note which ones of them are active and have subscribed to your rival recently. You can follow these people and hope for them to follow back – if they are interested in what your competitor is posting, they might feel interested in your publications as well.
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Rule №3: Before using targeted ads from Insta, use third party promotional services to increase the number of your followers and likes. A chance to buy followers on Instagram often becomes underestimated due to the big number of controversial opinions around it: because of people who have had negative experiences, the Internet is filled with bad reviews on services like these. But things are not that bad, actually, paid services can seriously help with improving the online statistics and making people trust in your success. To reach that result you need to keep a small and simple nuance in mind: you have to buy real Instagram followers and avoid the fake ones, because these are exactly the thing that can decrease a page's statistics and destroy your reputation in the eyes of other people.
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Rule №4: You do not need a specialist to set targeted ads on Insta – use Insta’s own interface to set the advertisement and be attentive to details. Targeted ads can be set through FB and through IG; we recommend taking on the second option, if you are new to this process. Insta has an intuitively understandable interface and gives all the options you need to set the qualitative advertising process – if you fill in all the parameters, your post or story will be shown exclusively to people who might feel interested in what you are putting forward. Insta’s algorithms are very smart and powerful these days, so you shouldn’t neglect this great promotional tool!
Let’s summarize: before turning to promotion (free and paid) you should make sure that you have organized your page decently and that people who will come to your page due to the ads will see everything that they need to draw positive conclusions about your products, services or informational content. Insta is great for advertising and selling, but to find your audience you will definitely need to use some paid promotional tools, such as third party promo services and inner targeted ads. We would recommend you to use them in this same order, as it is nice to work on your followers and likes number before attracting more people using inner Insta’s algorithms. Make sure that you are purchasing real subs though, as the fake ones will bring you only problems and worsening of your reputation.
