Q: Who are Information Works
Information Works is an established Online Direct Marketing Services provider allowing customers to access a database of over 27,000,000 UK residential addresses along with a wide range of household and individual information to a wide client base of over 3,000 plus users download over 15,500,000 addresses and producing over 5,000,000 mailings annually, using our proprietary software.
Q: How long have Information Works been trading
We have been trading in our current form as an online provider for almost 4 Years building and developing the latest evolution of our proprietary software.
Q: How did it all start
I have been involved with estate agency marketing for many years and I started working with Hamptons originally in 1994 to help create a reliable supply of new customers across their office network. A lot has changed since then, but we still work with Hamptons.
Q: Why choose Information Works
If you want to use Direct Marketing to attract high numbers of new customers Information Works provide access to the most accurate UK wide residential database along with the ability to produce fully customisable mailer at unbeatable prices.
Q: What are your three unique selling points
Targeted, accurate all in one direct mail solution
UK wide access to all residential addresses
Create a complete campaign in under three minutes
Q: Who do you currently work with
We have over 3,000 estate agency clients including: Hamptons, Knight Frank and Savills along with over 1,500 independents.
Q: How do you overcome your competitors
We know what our clients want and we make sure we provide it. Highly competitive prices, unrivalled data accuracy, easy to use and fast software with excellent customer service.
Q: How do you create value for your clients
We use the scale of our business combined with clever use of technology to provide unbeatable rates for our clients in everything we do. Our team are also always ready to assist clients with their campaigns and will often help with prospect searches and provide numerous complimentary services to ensure the use of our system is a pleasure rather than a chore.
Q: What is your greatest achievement and what made it so special
The introduction of prospect mapping using Google technology has revolutionised the speed and accuracy of prospect selection. Previously this technology had only been used in the property sector by Rightmove. Our investment and patience has revolutionised our client's user experience and we are now on target to process over five million mailings using our software this year.
Q: What do you feel it takes to be successful in the industry
You need to ensure that your service exceeds the expectations of those using it. It is also critical to deliver exceptional customer service and ensure the service you offer is effective at delivering a solution. Using us as a case in point, with over 3,000 estate agent users, we would not retain these Clients if our service and delivery fell short.
Q: Are you offering any special promotions
All orders placed during October will receive 50 ready to mail direct marketing campaign concepts included within all packages at no extra cost.
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