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When was the last time that you reviewed your property brochures Are they actually selling properties or are you mainly using them as a listings tool - a useful leave behind designed to help sell your brand

Here are just a few benefits of well-designed brochures:

- Better engagement with your audience
- Positive brand association
- Better brand recall
- Higher conversion rate

Despite the rise of the internet, 9/10 landlords and vendors read the printed literature that you leave with them, so it is vital that your hard-copy marketing materials are not neglected.
Here are our tips to bring your brochures up to scratch:

1) Logo

Take a moment to review your logo, corporate colours and fonts. Long establishment can be a huge bonus, but you don't want to appear behind the times. Ensuring that you continue to appeal to your modern-day audience is vital. A brand refresh can breathe new life in to your business.

Whilst many design agencies charge for producing concepts, most are happy to give their time to discuss the brief free of charge and this process can often be really enlightening.

2) Print Quality

When was the last time that you looked at the range of paper weights, finishes, print quality and brochure styles Does your supplier provide a wide range of options Do they offer a reliable and rapid delivery timescale and are you getting the right balance between quality and value

Websites are useful, but when it comes to printed marketing materials, nothing beats seeing the product in person, so make sure you ask for a free sample pack.

3) Design and Content

Have you got the right mix of words and pictures to suit the intended audience and/or property type Do you offer a range of template options to show potential vendors Ask for different design ideas - from simple double-sided particulars

with bullet point features to beautiful, multi-page brochures with fully bled images and a bespoke' look and feel.

The sample pack is also a great way to inspire your creative side - as they include a variety of popular design options.

4) Photography

The most important thing bar none when it comes to property marketing is the photography. Independent research shows landlords, tenants, vendors and buyers are all agreed on one thing - eye catching photos are the most important aspect of property marketing(1) - so it really is worth investing a little time and effort to get them as good as they can be.

A useful tip for agents that take their own photography is to utilise a photo enhancement service to take care of some of the common issues that can spoil a photo, such as poor lighting, inclement weather and unsightly movable objects such as parked vehicles.

Working with an experienced partner can be extremely beneficial - saving you time and expense in the long run.

Ravensworth is a leading supplier of print and marketing services with over 40 years' experience in the property market. We have a dedicated design studio that works exclusively with agents - both large and small - and we print and distribute marketing materials for over 6,000 UK agents each year.

Having seen first-hand the difference that eye catching photos make to property marketing, Ravensworth have launched a brand new, easy to use photo enhancement service called Photofixr.

To find out more about the services offered by Ravensworth, visit Ravensworth.co.uk or telephone 01670 713 330.

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