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It is commonly acknowledged that the estate agency marketplace is a crowded one and with new competitors, including low cost business models, popping up all over the place, there has never been a more critical time to make sure an agency brand stands out from the rest.

As the prevalence of portals standardises many agents' marketing material, the opportunity to innovate is becoming more and more valuable.

For vendors with the choice of several successful agents in the local area, the one who shows themselves to be doing more than just uploading properties on to the portals when it comes to marketing is sure to have a competitive edge.

Of course, there are a range of niche marketing products and services available to estate agents out there and it is then essential to assess which will be the most effective when it comes to winning and maintaining business.

In increasingly technologically driven times, video content seems to be a hit with consumers, and don't just take our word for it; video is 48% more effective than other forms of content, according to the Internet Advertising Bureau. Additionally, research by ReelSEO suggests that 4 in 10 consumers visited a business online or in person as a direct result of watching a video.

With the effectiveness of video content in mind, one product with a burgeoning reputation is the concept of TV in a Card. Delivering video content in a brochure format; TV in a Card offers potential and existing clients a dynamic window to interchangeable, branded marketing material.

TV in a Card consists of a hardback brochure with a seven inch screen that immediately starts to play your content as soon as the brochure is opened. This type of technology gives an agency the platform to show their technical abilities which will go a long way to leave a lasting impression and positively influence a vendor when they are making the big decision of who they want to sell their property. What's more, the marketing material can be updated as and when to keep it fresh and relevant - a stark contrast to printed material.

There are many different types of content TV in a Card can include. One of the most effective is a filmed testimonial; these allow a prospective client to see genuine feedback delivered directly by the customer. Video content can be updated regularly by connecting the TV in a Card to a computer via a USB cable.

As estate agents increasingly have to come up with new ideas to increase their brand awareness and steer away from the dying printed sector, TV in a Card is viable and slick way of engaging with clients through video content.

To find out more about implementing TV in a Card for your agency or to see if you are eligible to join the Cream Club, please get in touch on: 01480 400357 or: marketing@cream-club.co.uk

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