With the current UK housing market showing considerable growth, finding new instructions is proving very difficult for many Estate Agents. The majority of Agents continue to depend on referral or the traditional doorstep mailer.
At Information Works we have been providing a seamless targeted mailing solution to the industry since 2006. With over 3000 users and a number of the UK's leading Agents including; Hamptons, Savils Countrywide and Knight Frank, our system forms the bedrock of annual marketing strategies. What's more, our system allows you to send one through to millions of personalised direct mail pieces within three minutes, making it ideal for any size of Agency.
10 good reasons why our solution is so invaluable to Estate Agents that use direct mail as part of their marketing strategy:
1. Information Works maximises the ability to reach a very specific target market, without relying on whether recipients read certain press or publications.
2. Like it or not, it's intrusive, but isn't that a good thing It is accurate intelligent targeting.
3. Well planned campaigns using high quality mailers/ letters to targeted individuals significantly increase the likelihood of a positive response.
4. Information Works is fast, intuitive and easy to use. Mailing campaigns can be executed in less than three minutes.
5. It's the fastest way to gain new instructions by informing householders that you are actively selling properties right now, which is the best possible message to give out at the moment.
6. If you predominantly sell mid market properties as your core business, think how important it is to know how many properties you have at your disposal to market to. This information is invaluable at any time, but it's crucial right now. Why market to 10,000 properties, which you are very unlikely to do currently, however you are likely to market your business to 1,000 cherry picked properties and better still, get results.
7. Your competitors will have the edge if they are using our solution, because they are sending out Just Sold' campaigns to all the right properties in this competitive market.
8. Information Works features everything you need in one simple turn key system and requires no software.
9. It is the most cost effective way of using direct mail. Filter data, design or upload a mailer and have it posted within minutes.
10. Our latest software allows you to select your prospects using our interactive mapping software. Select and filter whilst watching the results on a live interactive map!
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