Zoopla wins contract to power News International property websites |
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Wednesday 21st September 2011
Zoopla has signed a strategic partnership with News International to exclusively power the property search for times.co.uk, sundaytimes.co.uk and thesun.co.uk.
Under the terms of the deal, Zoopla will exclusively take over powering the property search function for all three websites from Globrix, and News International will begin promoting its new online property offering far more extensively via its leading national newspapers – The Times, The Sunday Times and The Sun.
Globrix was part-owned by The Times and when it was taken back into private ownership, part of the deal was that it would continue to power the News International sites.
However, it has since been bought by the Daily Mail, and is part of the Digital stable of property portals alongside FindaProperty and Primelocation. In contrast, the Zoopla brand incorporates Propertyfinder, which was also owned by The Times, and is now owned independently.
It is anticipated that the new partnership with Zoopla will launch early next month.
Alex Chesterman, founder and CEO of Zoopla.co.uk, said: “We are delighted to be working with News International. Their brands are amongst the most read in the newspaper market, with the most-visited websites in the UK.
“The deal clearly adds value for all our members.”
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(8) Comments | Report Abuse
| This is fantastic news for agents as Zoopla are playing the portal game in sublime fashion by creating multiple channels of distribution across a common web platform to maximise audience for its network member agents. With NI’s extensive media assets joining the existing Zoopla network partners of regional publishers Archant and Johnston Press the landscape of the portal space will continue its positive journey of change, bravo Zoopla! |
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| Does Bob not see the irony in his posts? Perhaps he is retired, unemployed or, like Wardy, working at home? |
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The thought "Own Goal" strikes me.
News of The World... Telephone Hacking.... That said, The Sun is read by a LOT of people, even if they spend most of their time reading the latest footballer/ wag story or staring at the contents of Page 3. It'll be The Zoopla News In Briefs before you know it... |
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| Wrong im afraid bob, just doing a few bits at home with EAT running in the task bar. Im sure the office will phone if they need me. Thanks for your concern. |
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| As part of the receiprical arrangement, will Zoopla be giving News International access to the telephone leads that come through the site? They would like that. |
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| This Wardy bloke who posts all of these comments must be a lazy good for nothing employee??? Spends all of his time reading EAT when he should be leathering off the bosses car. |
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Ahhhh yes, thesun.com.
The first place for any prudent home buyer. You know this whole website is starting to look like a zoopla sub page. |
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| Globrix.......!!!! really Zoopla that will make a massive difference ;-) just try to get your existing product correct and up to speed. |
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Editorial Contact Details - Rosalind Renshaw
rosalind.renshaw@estateagenttoday.co.uk
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