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Zoopla wins Fast Growth business award

Friday 7th October 2011

Zoopla has been awarded the title of Innovative Business of the Year in this year’s Fast Growth Business Awards.

This latest award for Zoopla follows its recent recognition by Sunday Times Tech Track where it was named as one of Ten Rising Firms to Watch.

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Added by PropertyHawk on 2011-10-13 18:39:31

Just read this thread…..@PbroAgent…..to be clear I am not ‘@TheCommentator’ nor am I a “stooge” to anyone.

As I have maintained in my previous foray into posting in the EAT environment I have nothing against RM, it’s a great highly profitable business.

The point I have made before and will again make now is that Zoopla have major forward momentum in the UK portal space (and as a business as evidenced by the winning of this award) and they are achieving this because they are deliberately different in their approach to say RM, DPG.

One major difference for Zoopla members is that their instructions are searchable via an already significant and growing number of partners, included within this partnership network you have leading UK regional publishers and now national publishers who via their vast number of print and on-line media assets are joining together around a common platform (Zoopla). These on and off-line media assets of course are great channels to drive consumer engagement (buyers, sellers, renters, landlords)…all for the benefit of Zoopla network estate and letting agent members.

As the numbers of eyeballs engaging with the property content grows, driven by publishers media assets, so does the direct response to Zoopla network member’s agents……this is a ‘given’ when you consider that 95% of UK house moves are within a 13 mile radius (national average).

Zoopla’s multi channel network marketing approach together with its ability to deliver a sustained national multi media marketing campaign (via its media partners), coupled with its consumer tools which attract and importantly retain seller, buyer, renter and landlord engagement are a concoction for success both for Zoopla and more importantly its member agents.

So in conclusion @TheCommentator should perhaps be understandably forgiven for being obviously pro Zoopla.

Added by PeeBee on 2011-10-10 17:50:34

The Commentator: "Jonny, have you noticed the number of poorer quality RM leads coming through to your office at the moment? Many agents I speak to have noticed this. By contrast, Zoopla provide better quality leads at the moment."

Funny, that, innit? All of a sudden, RM allegedly produces LOTS of dross leads to all the Agents you know (but who don't complain about it on here...) AND they tell you that ALL their Zipperdy-Doopla leads are puuuuure kwalidee!

Of course, it simply wouldn't happen that "Competitor 'B-minus' " would spike "Competitor 'A-plus' " applicant leads in order for little old anonymous you to point out such a thing on a tailor-made air-your-views site for Estate Agents...

...would it? ;o)

Added by clutching at straws?? on 2011-10-10 08:01:20

Zoopla are advertising on EAT 18 leads every minuite we are with them and get little or no leads from them yet we get many more from other portals. a little misleading , their rep said to us that he was dissapointed with our leads when we spoke to him only 1 week ago.

Added by PbroAgent on 2011-10-08 00:28:36

@The Commentator

I respectfully suggest that you are a stooge for Zoopla, much like your other nom de plume PropertyHawk.

You're fooling no-one.

Added by marketeer on 2011-10-07 16:54:43

Commentator how can you think that Zoopla have come closest to RM when they are third in the market for visitor numbers behind RM and the DPG sites?

Added by The Commentator on 2011-10-07 13:49:04

Jonny, have you noticed the number of poorer quality RM leads coming through to your office at the moment? Many agents I speak to have noticed this. By contrast, Zoopla provide better quality leads at the moment.

And as for your argument, isn't what you've described exactly the business model RM employed when they started all those years ago? Just sayin'.

Zoopla has gone further than any other portal so far in getting close to RM.

Added by jonny on 2011-10-07 10:19:03

Commentator.....you are in cloud cuckoo land mate.

Have you tried Zooplas valuation tab?

Classic business model for a failing online property portal = Spend loads of money advertising on the telly...tell agents "just 1 extra deal a month will pay for your membership"......Charge us £50 a month for 12 months(the only reason I signed up) and hope that they make an impact so they can put that price up at the end of our 12 month contract.

I'm all for an rm competitor but Zoopla.....your having a laugh.

Added by The Commentator on 2011-10-07 09:01:16

Here's a link to more news on this article -
http://www.propertyportalwatch.com/2011/10/zoopla-wins-innovative-business-award/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+PropertyPortalWatch+%28Property+Portal+Watch%29

Added by The Commentator on 2011-10-07 08:42:10

Hoopla are doing great things at the moment. They're making many good strategic partnerships to drive traffic to the portal for the benefit of agents.

What we all need to do as agents is get behind zoopla and get ourselves a strong alternative player to Rightmove.

Once a good and credible alternative is in the marketplace alongside Rightmove we may be able to at least peg Rightmoves prices down!

Support zoopla now - latest stats suggest they are producing 15+ leads a minute for their agents.

Added by toby trill on 2011-10-07 07:09:55

well done..............BUT pitty you cant transpose this success with the number of leads generated...........its not turnover that counts its cashflow leads to agent that counts

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