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Written by rosalind renshaw

A new prototype property portal is gearing up for launch this spring, with agents being given the opportunity to take a stake in it and to shape its direction.
 
The portal is codenamed Zalea – not necessarily its final name – and is being developed by sister firms Capture Property Marketing and LiteHaus Systems.
 
The latter is a specialist IT and marketing firm, while Capture Property Marketing (CPM) provides estate agency marketing materials such as photography, floor plans and videos.
 
Darren Hussey, managing director of CPM, said: “Increasingly, CPM has been delivering all of its services over the web and we have been consistently improving our online media systems.
 
“We have realised that we now have both the technology and expertise to make part of our new web suite a fully-formed property portal.
 
“We have also been watching with great interest the industry reactions to the PropertyLive situation, against the backdrop of unease with the commercial models of some of the well-known property portals.”
 
Hussey, who stressed that his firm is not among those in talks with NFoPP over possibly taking over PropertyLive, said that he is keen to offer a stakeholder solution to agents.
 
He also said that because CPM continue to service the estate agency sector, it is specifically interested in offering an agent-friendly portal that the industry itself can help shape – to make it, he says, as fit for purpose as possible.
 
He said: “We have some great ideas for new features and technologies, and we want to share them. Collaboration will be key, but not just in terms of the functionality, but also in terms of the comprehensive marketing required.”
 
For a period this spring, Zalea will be prototyped in its current development form and offered to any agent as part of an industry wide collaboration.
 
Hussey noted: “If there is insufficient interest from estate agents, then we will revert to our original plan and launch Zalea anyway, as part of the new CPM suite.”
 
He added: “In any event, the total cost of utilising Zalea – and its associated tools – will be substantially less than present pricing models.”
 
Any agents interested in registering possible interest – without any commitment – can use the link below, or email zalea@captureproperty.com
https://captureproperty.com/zalea

Comments

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    Any news when this is happening or is this not going to happen?

    • 09 May 2013 15:25 PM
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    I am get over it !

    • 07 March 2013 21:29 PM
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    I agree Happy is boring.

    • 07 March 2013 12:00 PM
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    Another flop. It's funny how almost everybody apart from estate agents themsevles are trying to create a new property portal.

    Doesn't that tell you something??

    • 07 March 2013 11:37 AM
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    Have you seen CPM's own website?

    Does it look like they know how to design a property portal?

    I think not.

    • 07 March 2013 07:15 AM
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    Perhaps I am, but your opinion of me of me is irrelevant here and I would imagine others can speak for themselves.

    I think you should try and stay on topic but you can't, I think you should enter some intelligent debate but you can't. It's what a forum is for, so if you don't like you are quite welcome to take your own advice of "wind your neck in" .

    • 05 March 2013 16:36 PM
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    I think people just think you're boring.

    • 05 March 2013 13:51 PM
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    Did I rattle your cage or touch a nerve, have not asked you to respond but this is a forum and unless I am banned, I am free to post and will continue to.

    So back to the point..... limiting profits is a socialist policy, I am not saying if that is a good or a bad thing but if itr applies to one why not all.

    • 05 March 2013 13:38 PM
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    Do us all a favor Chappy and wind your neck in. Nobody is remotely interested in anything you have to say. You can tell by the lack of comments.
    Get on with some work.

    • 05 March 2013 13:25 PM
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    Perhaps the NAEA could set one up??

    • 05 March 2013 12:56 PM
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    What is an acceptable level of profit? and does this apply to everything, Including house sales?

    • 05 March 2013 12:15 PM
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    I would disagree. no-one , but no-one has better information than the agent themselves. This Agent tools business is simply the Agency equivalent of junk food, it is cheap, easy and dressed up to look good but in reality it is doing ones business no good at all.

    Comparabale data, one only has to look at the potential letigious mess Zoopla/ Calnea can make of data to realise that the only place meaning comparable data an be sourced is for the Properties sold in an area. It is no good saying that is what Zoopla/Calnea do it isn't, there is a bit missing from the mathematical Algorithums used and that missing bit it local knowledge and experience.

    The sooner Agents start to understand themselves the sooner they start to take control.

    The portals do fill a niche in the same way that macdonalds and burger king do but the reality is that it will only be the Agents who break their dependancy on the Duopoly who will continue to trade at anything like an acceptable level of profit.

    • 05 March 2013 09:04 AM
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    I think one of the problems that any major competitor to the big 2 is historic data.

    Rightmove and Zoopla have reams of data that they can use to provide agent tools, consumer price guides and automated valuations.

    Everyone else does not.

    So why would you use a site that doesn't have the info available?

    Answer - you wouldn't.

    Perhaps an ideal opportunity for a company such as Hometrack to get on board...

    • 04 March 2013 16:45 PM
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    As always interested to hear an alternative to major portals. For me it has to offer all the 'agent tools' and analysis the likes of RM does for it to compete. A portal for the public yes but got to have the same or better capabilities of existing ones...
    @shotinthearmnow

    • 04 March 2013 11:01 AM
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    Please explain how you are going to :

    1. Get ALL the agents to switch from RM and Zoopla.
    2. Get traffic to your site.
    3. Ensure a fair fee structure for all agents.

    And

    4. What restrictions (if any will be on who can advertise on the portal)

    • 04 March 2013 10:57 AM
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    ....nothing to lose, can help to shape it, so why not give it a go!

    • 04 March 2013 10:46 AM
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    Yes, this potentially does sound interesting - giving agents the chance to get in on the ground floor.

    • 04 March 2013 10:30 AM
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    Another business model trying to feed from agents data.

    • 04 March 2013 09:40 AM
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    The link is not working..............

    • 04 March 2013 08:12 AM
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    Sounds interesting i will watch with interest.

    • 04 March 2013 07:36 AM
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