For some buyers, the idea of a blank canvas is a dream, but for others, it can be difficult to see beyond a series of plain white walls. Which is why it’s so important for agents to be able to offer inspiration and help create images and ideas of what a home could look like with the addition of key pieces of furniture, such as an oak dining table or a stylish sofa, prints and colours and a few simple but effective personal touches.
Most agents are familiar with the scenario of showing properties to buyers who struggle to get their creative juices flowing and see beyond what is in front of them. Rather than feeling anxious or uneasy about this situation, it’s important to realise that it is the ideal time to step forward and show the full potential of a property.
Suggesting colour ways and storage solutions may not seem like an obvious part of an estate agent’s job description, but it will undoubtedly help to create a more positive impression of the property, which could lead to offers and eventually a sale.
Buying a home is a life-changing event and understandably, some buyers may be apprehensive of taking the plunge. Having the ability and confidence to show clients what could be done to a living room (with the addition of a corner sofa or a well-positioned display cabinet for example) could make all the difference when buyer comes to make his or her final decision.
Similarly, helping a client to see a property’s full potential, by suggesting ways to convert a spare room into a playroom or a study (or highlighting the possibility for a loft conversion) could help a client reach a decision more easily.
If an estate agent is able to get excited about the interior design of a home or extension plans, this is likely to rub off on the buyer and will stimulate their own thought processes and ideas.
As well as using knowledge about furniture and design to sell homes that are ready to move into, this approach could be extremely useful when selling renovation projects and homes that require a little work and a lot of imagination.
Some people cannot wait to get their hands dirty and start tearing walls down and injecting character and personality into their new home, but for others, the thought of spending months covered in paint and surrounded by dust sheets is hard to swallow.
The major selling point of a renovation project is the ability to put your own stamp on a property, and one of the most effective ways of promoting a project is to encourage potential buyers to mentally decorate and furnish the home, adding their own personal touches and creating a home that is special and unique to them.
Knowing your leather armchairs from your beech bookshelves may not seem that important but spending a little time doing some research into furniture styles and designs may pay dividends when it comes to making a sale.
A little gentle encouragement and floating a few ideas around could trigger excitement and ideas, which are much more likely to sell a home than a collection of blank white walls.
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