Rightmove barcodes all properties in signs of the times |
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Friday 9th December 2011
Rightmove has this week given all properties on its site QR codes, in a massive vote of confidence for ‘barcode technology’.
In a boost to public awareness of QR codes, agents will also be able to use the individual QR codes wherever they promote their properties – including windows, local press ads and For Sale signs.
The move follows on from the recent distribution by Rightmove of agent-personalised QR code Open/Close signs to each of its agents – a move that came in for a mixed reception on EAT posts.
Rightmove director Miles Shipside said: “Rightmove is delivering an easy-access and nil-cost solution to estate agents to download individual property QR codes, opening up lots of avenues to extend the reach of their properties.
“As well as impressing vendors and landlords, home-hunters on the move can now get even easier access to agents’ properties.
“With over ten million people using Rightmove each month, nobody is better placed to raise consumer interest in this field, and we are confident that agents will soon start seeing QR codes have a direct benefit for their business.”
To aid in scanning the codes, Rightmove has also added an in-built QR code reader to its iPhone app. Agents will be able to use the QR codes in their own marketing materials by downloading them from the Rightmove site.
Shipside added: “Our research has found that around half of Rightmove home-hunters will use a mobile platform alongside traditional web-based searching when they look for their next property.
“Adding QR codes to the Rightmove website helps bring the two platforms together, making the property search process even easier for home-hunters and increasing the exposure of Rightmove member advertisers.
“Agents are great innovators and will no doubt use Rightmove QR codes in lots of new areas, as well as in more traditional advertising such as newspaper adverts and For Sale boards.”
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(17) Comments | Report Abuse
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Great idea to put them on boards and when it snows and the kids use them for sledges when you recover them you know where they came from so you can spend twice as much replacing the same!
A Coward - I make you spot on, they are a complete waste of time. Had them in our window display for a while and nobody has clicked on them yet. Another piece of useless technology to be confined to the bin along with mail shots (except for old ladies) |
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You can lead a horse to water . . . .but !!!
Sure agents should make their own QR codes, chuff me, they are free. But, most are too thick or lazy to do so . . . or don't really know how to work a benefit from them. It's new, I don't understand it. Best slag it off. Innovators, up to speed with the latest technology, my 4rse. |
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A picture is worth a thousand QR codes, but it uses up a thousand times more memory.
And of course, Santa's helpers are subordinate clauses. |
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Think on this!
Q. This makes Rightmove now well on the way to becoming the only estate agent in town. A, ? |
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QR Codes on sale boards are as useful as textback numbers on saleboard - no one will use them!
Boards are useful to promote an agency brand. If you see a house you fancy you may well go to the agent's website to search. Not many people will stop the car, walk up the garden path and attempt to scan a code on a sale board. Good technology looking for a problem to solve. |
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That's the perfect way to give your business away to other agents on RM.
If agents think it would work for their markets they should print their own QR codes so all traffic is directed to their own websites. Nice try RM but a bit of an insult to anyone who knows their business!!! |
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So, you are on the internet already and can see a QR code.
Whatcha gonna do next? Whip out your iPhone and snap the QR code to look at it on a much smaller screen? Absolutely effing mental... As far as I can see they are useless, except perhaps on boards but Mr G from Kremer (who I know quite well) and his serious plug below is utterly shameless. Walking past a board and wanting to know more about that property is probably very handy, but the individual cost of personalising each board is massive. And I certainly wouldn't want my board man doing it in case he got the wrong QR code on the wrong flat - Property Mis-Description here we go... |
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Spot on Sceptic
I remain surprised any agent even promotes RM other than to say on a valuation that they advertise their houses on RM (buyers find their own way to the RM and hardly need an agent promoting it to know to go on there) As for QR's - They cost nothing to produce - so agents would be much better getting one for their own websites and promoting their own brand and trying to claim back an identity rather than letting RM take the credit. |
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| Can you post me details please, I like the paper with the pictures on. Thanks dearie. XX |
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Sly move by Rightmove.
Include their QR code on your window cards and drive your potential applicants to RM and not your own website. Surely no savvy agent would fall for this? |
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I know the Bar Code well, and I shall be in there shortly.
Having said that I plead guilty to having QR codes on all our sale boards, adverts and window displays - so who's a old f..t now eh? Big T |
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Fine by me.
Its when they want to start bar-coding the agents that will worry me. |
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The rightmove open/close sign that RM sent made a rubbish cardboard airplane but the window sucker now holds our dish cloths up on our tiled wall.
Thanks RM |
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| If you start a sentence with "this is not a shameless plug", it probably is a shameless plug. |
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QR codes are becoming very important to estate agents and make life so much easier for the user to engage with a static advert.
When used correctly, the estate agent can track the QR codes engagement and most importantly receive the name, email & telephone numbers of people that are interested in buying or renting property. This is not a shameless plug, but www.smartboardsigns.co.uk offer all the above and more with the NFC engagement too. This will also direct the user to the agents website, which has more value to the estate agent. |
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Editorial Contact Details - Rosalind Renshaw
rosalind.renshaw@estateagenttoday.co.uk
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