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Written by rosalind renshaw

Well, here is that oddity again – a firm apparently calling itself Online Estate Agents which is doing spectacularly well.

Indeed, “Online Estate Agents Sells theirs (sic) 1000th home in 2013” is the headline above a press release that winged its way to us via PR Web, a service regularly used by journalists and PR companies.

The last time we reported on Online Estate Agents, Online Estate Agents couldn’t quite make up its mind whether it was a company, an industry or a hotel.

https://www.estateagenttoday.co.uk/oldeat_news_features/Hundreds-turn-up-to-exhibition-of-online-agents-or-not

On that occasion, there was a fantastically successful exhibition – apparently.

This time, we read that Online Estate Agents sold their 1,000th home this year in just 11 months. Furthermore, it has a customer satisfaction rating of 98%. Plus it is about to launch a redesigned website.

And as if all that isn’t hard enough to swallow, how about this: “If you’ve been let down by estate agents in the past, whether online or off, we apologise on behalf of our industry and ask you that you put your faith in our services and allows us to put that negative experience behind you once and for all.”

We know this is all about SEO, but even so, we’re baffled.

More here:

https://www.prweb.com/releases/Estate-Agents/Sells-1000th-home-2013/prweb11382091.htm

Comments

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    Interesting that at a quick glance, all the other content on the PRweb site appears to be content from across the pond. The 'online estate agent' website that there is a link to only has an option to 'register' details of a property, and no details whatsoever of anything for sale, or the 1000's they've sold.

    What's it all about?

    Confused of East Anglia

    • 04 December 2013 15:15 PM
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    @ Trevor Mealham

    As it's about letting agents, try looking at LAT for the Important Reminder on this last Tuesday.

    @ Michael Day

    So who is getting the publicity?

    • 04 December 2013 09:43 AM
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    Theres better news to report at the mo such as the consultation on CPRs that closes Dec 10th. I think EAT have totally missed it over the last 2-3 weeks.

    The consultation by the OFT gives agents and stakeholders the opportunity to comment on how regulation could be improved.

    The changes then get implimented April next year

    • 04 December 2013 09:08 AM
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    Why give them the oxygen of publicity Ros?

    • 04 December 2013 08:28 AM
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    There is a big difference between SEO and vexatious billshut.
    The only things coming through with these stories is that the authors have the memories of goldfish, very little regard for honesty and the moral fibre of a fox.
    Fortunately very little of what they pump out ever reaches the general public and their amateur self promotion does little to optimise anything other than the opportunity to take the p155 out of them.

    Don't say it ain't so Ros as you are so obviously joining in. ‘Whiz em up Wednesday’?

    • 04 December 2013 07:55 AM
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