Hot on the heels of news of the launch of American franchise company Intero in the UK, another US real estate firm, Century 21, has announced ambitious plans to expand in Britain.
Intero’s master franchise has been bought by the Guild of Professional Estate Agents and its highly successful spin-off, Fine & Country.
Intero will aim to capture the mid-market, rather than Fine & Country’s prestige homes.
But now Century 21 is revving up for that same mid-market and is advertising lettings and sales franchises throughout the UK.
Stuart White, chief executive of the UK operation, said: “Century 21 is one of the largest global brands with over 157,000 sales professionals in 58 countries and we have set ourselves very high aspirations for the UK.”
White has recruited Payam Azadi as marketing director. He will be responsible for coordinating Century 21’s franchise proposition to the wider audience together with taking responsibility for the group’s partnership initiatives.
White said: “Payam’s addition to the team is a huge step towards realising these lofty ambitions as he will actively help mould our sales and marketing strategy, and I’m looking forward to growing our business together.”
Payam Azadi said: “The Century 21 franchise proposition is a very strong one and can help businesses add extra income in lots of different ways.
“Lead generation and client retention are the biggest challenges in our market, and I believe by offering additional high-quality services, businesses can capitalise on the market opportunities. I have already heard a number of positive testimonies directly from our franchisees backing this up.
“This is a good news story as many have seen their business grow significantly by embracing new initiatives and operating outside the traditional estate agency role.
“It is my belief that owning your own estate agency with Century 21 gives serious business-minded individuals a longer-term business strategy and enables them to reap substantial rewards.”
Century 21 Real Estate LLC is a subsidiary of Realogy Corporation, a corporate provider of real estate and relocation services across the globe. It is the parent company of Cartus, which in turn owns the Home Sale Network in the UK.
The UK operation of Century 21 has been established since 2005.
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Comments
Oh dear, no they are having another pop, how long before Remax pop up all thrusty and with a new ‘strategy’.
Century 21 – the biggest surprise is they are only 6 years old, with a brand and image that whiffs more of the 1980’s than The Fonz but with none of the style or charm.
To add to the shocks, they are part of the same lot that bring us The Home Sale Network – an unfeasibly solid bunch of independents such as Romans, Webbers and Blundells etc etc
Cant see any if them giving the C21 thing a pop, in fact for a laugh, if Romans fully embrace this new thingey / hastily rushed out press release with C21 then I will be the first to apologise to them for writing them off as old hat
Jonnie
Not a chance. Has poor rating in the US from people I've spoken to. Very much like Countrywide attitude in the UK?
F&C are mid market, not up market.. C21 will find it harder to fail then try to put it right than get it right first time. Can't stand Countrywide but heir offering is miles better than this will ever be.
meh... colour me suitably unimpressed.
They've been in the UK six years, and you can view their progress (prior to this re-launch) at
century21uk.com
from which I quote "CENTURY 21 UK has been established since 2005"