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Written by rosalind renshaw

FindaProperty’s new rapping TV advert – the one that is proving to be more like Marmite than Marmite – aired for the first time last night.

Starring a rapping granny and a postman in shorts, Mrs EAT hardly dares say she likes it for fear of finding herself in a minority of one, contradicted by the likes of the reader who said the advert was *rap with a silent c (a view endorsed by Mr EAT).

However, so far this year, the Digital sites of FindaProperty and Primelocation have delivered a 47% rise in inquiries to agents compared with this time a year ago.

A new daily high of 720,000 visits to the websites has also set a record.

Primelocation is launching a TV adverting campaign next week. You can see it via the link below. It’s possible you may prefer the subliminal power of yellow to the rap.

https://rap.findaproperty.com/grannyrap/

https://www.youtube.com/user/primelocation

Comments

  • icon

    Hardly likely to take the world by storm. Although not a fan of Rightmove, their previous advertising campaigns were really quite good.

    • 06 February 2012 20:00 PM
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    Am I going crazy? I swear I saw that primelocation advert last year.......

    Mainly because I rmember thinking she was crazy!

    • 06 February 2012 13:13 PM
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    Yeah it's great if you're a 15 year old rude-boy. Not exactly the target market I'm looking to attract right now though...

    • 06 February 2012 09:41 AM
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    Turned out nice again.

    • 06 February 2012 09:33 AM
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    I love it........Cant Touch This

    • 06 February 2012 08:00 AM
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