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Written by rosalind renshaw

They have their critics as well as supporters. They’re eyesores, say the detractors, but they’re oh so modern, say the evangelists.

But are QR codes actually worthwhile for agents?

As a marketing tool, do they really work?

Yes – but not if you get it wrong, as so many do.

Don’t miss Ian Laverty’s thought-provoking blog on EAT today.

Comments

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    We've seen a rise in estate agents requesting QR Codes on their boards now. Even since last year there have been more than 20% of designs now incorporating qr codes in the boards themselves, not just as slips.

    • 01 June 2012 11:12 AM
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    Apparently, if you are clever, you can incorporate your own logo into a QR Code.

    The contain up to 30% error checking so you can make up to 30% of the "dots" incorrect and it still takes you to the right place.

    Advice from XMKTinternet http://www.xmkt.co.uk - we are working on it now.

    • 17 April 2012 12:29 PM
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    If you create your own that send enquiries to your website then they can indeed pay off, I never have & never will use RM's QR codes

    • 16 April 2012 15:03 PM
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