Andrews has reported success for its open house event last month.
Social media, posters and press and online advertising were all used by Andrews to create awareness of the campaign, where many of the vendors were persuaded to cut prices.
Hundreds of sellers took part in the ‘Look’ campaign and benefitted from their properties being advertised on a special campaign section of Andrews’ website. Buyers were able to register their interest and book viewings online through the website.
More than 200 offers were made on properties – with some branches reporting queues of home buyers outside certain properties. The company registered almost 9,000 new applicants during the campaign period
Strutt & Parker also embarked on an extensive price-cutting mission ahead of its open house event last weekend, but has yet to report the results.
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Comments
I have to say that I keep an eye out for other agents advertising events/ attempts - just to see what works and give it a go myself.
Far cheaper than paying for an advertising agency!
I have to say that after reading about it on EAT I didn't notice another thing.
Gascoigne Pees have been doing it too I think.
Having worked for Sequence years ago and trying the same thing there, I remember one thing more than any other.
You don't end up doing any more sales in the course of a year - it rushes a whole load of agreed sales, but it doesn't work out to extra banking.
Unless you can blast the competition away, which of course you never do, just tickle their bits for a while
It is just twist and spin, fear ye not. It confirms what I said, "this activity will not work" when it was anounced. I said it was the pipe dream of some jumped up pip-squeek at head office, and it proved to be so!
Look at the numbers a little further, then relax and consider their woe.
85 Branches. 9,000 new applicants? = 106 per branch
5088 properties for sale. = 1.76 new applicants per property advertised.
200 offers from the 9,000 new aplicants. 2.2% made offers. Not quality applicants then?
You could go on and on picking this to bits.
Stupid exercise Andrews, but keep up the bad work, it makes me look good.
Imagine all the calls that they will receive from their enraged sellers who havn't had any viewers recently or, the sellers whose hopes were raised and reduced their prices to no avail.
Looking on the bright side, their local competitors should be able to pick up a few properties at reasonable prices from sellers who will appreciate an agent who doesn't mislead them.
smoke n mirrors methinks
9000 applicants??????
Did they have an open viewing at the local railway station???
I'm sorry,and it's not sour grapes, but I simply don't believe this.
9000 applicants.....all from the campaign?
Queues at some offices?
200 offers?
What would this large group of offices usually get in the way of applicants and offers over the period of this campaign?
Surely if,amongst all the offices,there were say 10 low priced properties or a handful of development opportunities/land etc it would be innundated on those properties.
Like I said I don't believe it.........I'm off to organise a first time buyer evening/autumn sale(with baloons outside the office)/make us an offer weekend/open house weekend(by appointment only!).........oh and try and sell some houses.