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Agent says Rightmove bosses must have sold shares 'to make ends meet'

 

Wednesday 14th September 2011

An agent reacting to Rightmove’s latest increases has expressed his sympathy for the directors of Rightmove after two of its bosses sold shares at a huge profit, whilst saying that he may have to give up buying food.

He is among agents who have been told that Rightmove is putting up its prices to £700 per branch plus VAT – £585 for sales plus £115 for rentals. He says he has been told that he has until September 28 to respond, and if not, his silence will be taken as automatic acceptance.

But the agent told EAT: “Frankly, I’m relieved they are increasing charges as I was beginning to worry that they might be running a little short. There’s nothing worse than senior employees having to sell shares to make ends meet.

“If only I had shares (in anything) to sell to help them out. Maybe I can go without food to help pay their subs. This way everybody benefits: I diet and Miles Shipside can eat again – a Goodmove if not necessarily a Rightone.”

An agent in these straitened times needing to diet? A well-honed Miles Shipside pausing for refreshment outside the gym? Whatever next?

EAT would like to suggest that if you can possibly guess who the agent in question is, please post below.

However, maverick Glastonbury agent Jules Bending – banned by Rightmove, which didn’t like his double entendre property adverts – said that most agents could come off Rightmove and not know the difference.

Bending said: “The fact is that most people move within a 7-mile radius of where they already live.

“It’s also a fact that if you are moving to a new village/town/country, you will go there and look in the local estate agents’ windows to find your new house.

“Why, then is everybody terrified of not being on Rightmove?

“A lady came into our office a month ago after looking on Rightmove for properties to buy in Glastonbury, even though we’re not on the site.

“Nor do we sell many houses now as we’re mainly a lettings agency, but in she came anyway. She came in anyway – just as all serious buyers will.

“Most agents tout Rightmove to their clients as the essential sales tool. But how many have sold, actually sold, a house just by using Rightmove, where the buyer hasn’t been to the area, looked in your window or phoned you to go on a mailing list?

“I’d be amazed if there were any.”





Do you have a lettings business to sell?



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(17) Comments | Report Abuse

Added by stockprofessor on 2012-01-13 09:58:53

Really a very good information that will be so helpful.
Added by PeeBee on 2011-09-15 16:19:52

Unhappy: I am sorry that you do not get my point - but frankly that worries me, mon ami. You have intimated that your purpose here is to understand Agents and to come up with the next 'Hovis' to oil the wheels of the property world. Yet you fail to acknowledge the basic economics of running the business: unless you earn more in Fees than you expend earning them, you are up Cr@p Creek without a propulsion instrument!

Never mind - I will expand on my response as required.

IF Agent A puts his prices up, and Agents B, C, & D don't, then people have a choice - either pay the higher fee with the Agent of their choice, or go with one who would not be their choice.

Their decision; their risk.

I hope THAT is clearer...
Added by Fun Boy Agent on 2011-09-15 11:04:47

Unhappy,

It looks like your knowledge of running an estate agency business, either at a profit or a loss, on a scale of 1to 100 would come in at about 4.

You seem to think you know all the angles because you are looking for a property to buy and this has led you to a few websites.

It is amusing to hear your views, but nothing more.
You cannot add any wisdom here on EAT.

But thanks for your efforts.
Added by Unhappy Chappy on 2011-09-15 10:47:49

Peebee - I dont see what point you are making ?

As i have stated elsewhere to the potential vendors there is little differentiation and much more competition between estate agents than there is between the portal providers.

There is also a huge difference in market share.
Rightmove is THE starting place for most buyers.
How many EA's can claim that?
Added by Ray Evans of Sheringham on 2011-09-14 17:25:08

@ PeeBee

......(liked you better as Ray Evans, by the way...).....:

I like myself better too...have been thinking about it...so here goes ;>)


Added by PeeBee on 2011-09-14 17:05:23

Unhappy Chappy: " So if you put your fees up....what happens when all the other EAs in your area dont?"

I am sure Ray mondo (liked you better as Ray Evans, by the way...) will have his own answer - but I would say this:

Look at Rightmove. Look at Globrix.

'nuff said, methinks...
Added by Unhappy Chappy on 2011-09-14 14:51:32

Ray - Agreed - So if you put your fees up....what happens when all the other EAs in your area dont?
Added by Ray mondo on 2011-09-14 14:31:53

@Unhappy Chappy

It is certainly not having a USP that would put me out of business!
Added by John Matrin on 2011-09-14 13:59:17

Nice to post. It's awesome.
Added by Unhappy Chappy on 2011-09-14 13:30:41

Ray - Dont you want to differentiate yourself from your competition or are you just a me too?
Perhaps you can demonstate a lower total cost to the vendor......What is your USP?
Added by Ray mondo on 2011-09-14 12:57:32

@Unhappy Chappy

Just see how far you get charging a listing fee - unless everyone in the area does the same. No chance!
Added by Unhappy Chappy on 2011-09-14 12:52:03

Peebee - there is a lot more competition in the estate agency market than in the property portal market, i suggest that simply putting fees up would be commercial suicide. However, I also concede that using rightmove at £700 a month is not unreasonble for the market share it has.
How about charging a small monthly listing fee?
Added by PeeBee on 2011-09-14 12:35:03

"...agents, lets start our own site, then we'd be owning shares worth millions instead of these exploiting ********."

But, Secret Agent - you HAVE got 'shares' in Rightmove. You collect the DIVIDENDS (...in the form of buyer, seller, landlord and tenant enquiries...) that come through your website and emails EVERY DAY as a result of being on RM!

The choice is yours - if you don't like WHAT you get out of it - then GET out of it!

Here's a novel idea (not really seeing as I've been banging on about it for the past three years...) - how about sticking YOUR fees up?

Prices are going nowhere; costs are rising; less properties are selling - all these factors are black holes where your income are being sucked in.

RM are showing you ALL that confidence in what they do means they can charge more. So - prove that YOU have similar confidence in what you do! ;o)
Added by secret agent on 2011-09-14 12:02:20

It wasn't me . . .

It sounds like the intelligent humour of Trevor Kent to me . . .

£700pcm is excessive enough to start a trend to move to another portal or please, agents, lets start our own site, then we'd be owning shares worth millions instead of these exploiting ********.

How about nominating Nick Salmon to lead us and get a website off the ground?
Added by Fun Boy Agent on 2011-09-14 09:33:31

Now that is funny....
Added by on 2011-09-14 09:24:34

Lighten up you miserable sod!
Added by Fritzy. on 2011-09-14 09:16:59

Any faint hope that may have remained that this was a respected estate agency news website has just gone flying out of the window. Yes we aren’t happy about the price rises but are you seriously going to run an article like this for every agent? I hope you have spent the Zoopla advertising money well!
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