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Today's Headlines:

House prices fall or rise (take your pick)
4 comments
House prices went up slightly – by 0.4% – in July, the Land Registry has reported. It

Knight Frank stay quiet after conman is jailed
9 comments
A tenant who faked his identity when renting through Knight Frank has been jailed for three

Rich overseas buyers keep prime London market aloft
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Chinese buyers are expected to replace Russian investors as major players in the prime central London

Moving occasion: today's the day!
0 comments
The most popular moving date is today, September 1, the Post Office has revealed. The two next

Prospective first-time buyers sink to new low
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The proportion of buyers expecting to buy for the first time in the next 12 months

Housing market 'edging towards double dip' claim
2 comments
Net lending plummeted in July to the second lowest monthly figure since records began in 1993,

Henry Pryor Blog
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Welcome to a new monthly blog by Henry Pryor, estate agent turned entrepreneur, inventor and expert

Rightmove profits climb 39% as more agents sign up
14 comments
A rise in the number of agents and an overall willingness to pay more to Rightmove

Portal creates new 'check out your competition' stats
1 comments
Property portal Home has created some new statistic pages on its site which we reckon will

Six in ten mortgages are now for house purchase
2 comments
The proportion of mortgages being taken out for purchases, as opposed to remortgages, is at its

News Story

PropertyIndex joins with Email4Property

Monday 16th February 2009

PropertyIndex, the pay-per-lead property portal, has linked with Email4Property.

It means that Email4Property users who could previously only use the service to look for local agents will now also be able to search for properties. The listing is powered by PropertyIndex.

It is the latest partnership to be announced by PropertyIndex, which launched in the UK last autumn. It is currently working with more than100 marketing partners, including Nestoria, Upmystreet and Google.

Chief executive Lee Bramzell said the idea is to expand the online visibility of all 250,000 properties currently listed on PropertyIndex.

He went on: “Our strategy to implement a vast network of marketing partnerships with links to PropertyIndex has been the driving force behind our rapid growth as a portal to be reckoned with.

“We aren’t afraid of inviting our competitors or clients to share revenue by hosting links, white labeled sites and other means, enabling them to benefit from the income generated from these leads.

“This is great news for agents, who simply want their properties to be seen by the greatest number of consumers possible. Our system means agents do not pay for exposure – only results. They have nothing to lose by signing up to PropertyIndex and taking advantage of this vast online network.”

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Posted By Jim on Monday 16th February 2009 12:24:21

Get Profile

It is funny that Agents are happy to place advertising spend where they have no firm idea of performance (i.e. local papers, mail shots etc), but are reluctant to spend online where it is trackable. Clive, if you pull your spend online are you also pulling your spend offline? We have pulled everything to be consistent. I'd be keen to hear other agent's views.

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Posted By Devils Advocate on Monday 16th February 2009 11:18:38

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Yes Clive, but how many properties do you have on your books, and are they all overpriced?

It might give a fairer comparison if you said how many leads you get from other portals, and what the cost per lead is from them.

It would be silly to suggest that your experience will be the same for everyone.

Are you possibly an anonymous grumpy competitor?

Your post would be more credible if you gave some rough details of the size and location of your business and which portals you get better results from.

Otherwise it just looks like you're having a moan and a swipe.

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Posted By clive on Monday 16th February 2009 10:52:42

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Come on now, please. I've
been with property index for about 3 months now and received about 3 leads that were useless as well. On top of that, I got rid if email 4 property, as they were only sending about 2 leads per month and they were from people with a ridiculuous budget.

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Editorial Contact Details - Rosalind Renshaw | rosalind.renshaw@estateagenttoday.co.uk | 01252 843 566.