x
By using this website, you agree to our use of cookies to enhance your experience.
Written by Rosalind Renshaw

Zoopla, the house price information website, has launched its new agent listings service on a pay-per-lead basis, while free portal thinkproperty has announced major new signings as a result of dropping its charges.

Zoopla says it already has over 300,000 properties for sale and rent listed.

Agents will pay £1 for each buyer lead and £5 per vendor lead.

Launched 12 months ago, Zoopla has recently announced a further round of £3.75m
of investment from venture capital firms.

Zoopla claims to be currently in fifth place of most visited property portals, behind Rightmove, the Digital Property Group (which has four websites), Propertyfinder and Nestoria.

Meanwhile, with no sign of a let-up in the portal wars, thinkproperty has announced signing up over 1,000 new branches including several major property agency groups.

These include Hamptons International, Robinsons, Douglas & Gordon, Foxtons, Kinleigh Folkard & Hayward, Stags, Bond Oxborough Phillips, Clee Tompkinson Francis, Blundells, Ludlowthompson.com, Kings Group and D.B. Roberts.

All have joined since thinkproperty dropped its charges and made its site free. The site now says it has over 350,000 properties listed, and 6,400 agents.

Mark Goddard, managing director of thinkproperty’s parent company GMG Property Services Group, said: “Our free advertising model has shaken up the market and now agents have a credible alternative to the top two property portals who are charging agents an extortionate amount during this difficult trading period.”

Comments

  • icon

    Wow , how impressive managing to sign up people to a free service, they must have some really good sales people

    • 02 March 2009 10:02 AM
  • icon

    Zoopla? isnt that a site that repeats info from the Land Registry then allows "For sale by owner" listings? And as quoted by Alex Chesterman himself the traffic is from "Voyeurs" looking to see what their house or their neighbours house is currently worth? So not really number 5 in traffic terms when you consider that the 99% of traffic isnt really homeowners looking to buy or sell is it? Which is the case with the other portals.. good luck signing up the agents though lads....

    • 27 February 2009 15:42 PM
  • icon

    Lifted from his web: Brightmove.co.uk are pioneers in the sale of property on the Internet. It is now widely known that advertising property on the Internet is highly effective.

    • 24 February 2009 16:53 PM
  • icon

    Another fine example of estate agent professionalism which can be viewed by the UK public. Well done basil bell.

    • 24 February 2009 15:44 PM
  • icon

    The original ideas will not come from your pathetic posts Brightmove will they!

    • 24 February 2009 13:40 PM
  • icon

    It appears that 2009 will be the year of the free to list Property Portal as the top players compete for listings. The winners will be those who provide innovative features which attract the attention of house buyers and renters. The problem is, any good idea is likely to be duplicated unless it can be patented or trademarked.

    • 24 February 2009 09:05 AM
MovePal MovePal MovePal