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Today's Headlines:

House prices fall or rise (take your pick)
4 comments
House prices went up slightly – by 0.4% – in July, the Land Registry has reported. It

Knight Frank stay quiet after conman is jailed
9 comments
A tenant who faked his identity when renting through Knight Frank has been jailed for three

Rich overseas buyers keep prime London market aloft
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Chinese buyers are expected to replace Russian investors as major players in the prime central London

Moving occasion: today's the day!
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The most popular moving date is today, September 1, the Post Office has revealed. The two next

Prospective first-time buyers sink to new low
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The proportion of buyers expecting to buy for the first time in the next 12 months

Housing market 'edging towards double dip' claim
2 comments
Net lending plummeted in July to the second lowest monthly figure since records began in 1993,

Henry Pryor Blog
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Welcome to a new monthly blog by Henry Pryor, estate agent turned entrepreneur, inventor and expert

Rightmove profits climb 39% as more agents sign up
14 comments
A rise in the number of agents and an overall willingness to pay more to Rightmove

Portal creates new 'check out your competition' stats
1 comments
Property portal Home has created some new statistic pages on its site which we reckon will

Six in ten mortgages are now for house purchase
2 comments
The proportion of mortgages being taken out for purchases, as opposed to remortgages, is at its

News Story

Portals continue to square up for agents' listings

Monday 23rd February 2009

Zoopla, the house price information website, has launched its new agent listings service on a pay-per-lead basis, while free portal thinkproperty has announced major new signings as a result of dropping its charges.

Zoopla says it already has over 300,000 properties for sale and rent listed.

Agents will pay £1 for each buyer lead and £5 per vendor lead.

Launched 12 months ago, Zoopla has recently announced a further round of £3.75m
of investment from venture capital firms.

Zoopla claims to be currently in fifth place of most visited property portals, behind Rightmove, the Digital Property Group (which has four websites), Propertyfinder and Nestoria.

Meanwhile, with no sign of a let-up in the portal wars, thinkproperty has announced signing up over 1,000 new branches including several major property agency groups.

These include Hamptons International, Robinsons, Douglas & Gordon, Foxtons, Kinleigh Folkard & Hayward, Stags, Bond Oxborough Phillips, Clee Tompkinson Francis, Blundells, Ludlowthompson.com, Kings Group and D.B. Roberts.

All have joined since thinkproperty dropped its charges and made its site free. The site now says it has over 350,000 properties listed, and 6,400 agents.

Mark Goddard, managing director of thinkproperty’s parent company GMG Property Services Group, said: “Our free advertising model has shaken up the market and now agents have a credible alternative to the top two property portals who are charging agents an extortionate amount during this difficult trading period.”

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Posted By Jason T on Monday 2nd March 2009 10:02:10

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Wow , how impressive managing to sign up people to a free service, they must have some really good sales people

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Posted By Daniel on Friday 27th February 2009 15:42:48

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Zoopla? isnt that a site that repeats info from the Land Registry then allows "For sale by owner" listings? And as quoted by Alex Chesterman himself the traffic is from "Voyeurs" looking to see what their house or their neighbours house is currently worth? So not really number 5 in traffic terms when you consider that the 99% of traffic isnt really homeowners looking to buy or sell is it? Which is the case with the other portals.. good luck signing up the agents though lads....

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Posted By decide 4 yourself! on Tuesday 24th February 2009 16:53:29

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Lifted from his web: Brightmove.co.uk are pioneers in the sale of property on the Internet. It is now widely known that advertising property on the Internet is highly effective.

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Posted By Shame on Tuesday 24th February 2009 15:44:27

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Another fine example of estate agent professionalism which can be viewed by the UK public. Well done basil bell.

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Posted By Thickmove on Tuesday 24th February 2009 13:40:31

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The original ideas will not come from your pathetic posts Brightmove will they!

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Posted By Mr Brightmove on Tuesday 24th February 2009 09:05:33

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It appears that 2009 will be the year of the free to list Property Portal as the top players compete for listings. The winners will be those who provide innovative features which attract the attention of house buyers and renters. The problem is, any good idea is likely to be duplicated unless it can be patented or trademarked.

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Editorial Contact Details - Rosalind Renshaw | rosalind.renshaw@estateagenttoday.co.uk | 01252 843 566.