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Today's Headlines:

House prices fall or rise (take your pick)
4 comments
House prices went up slightly – by 0.4% – in July, the Land Registry has reported. It

Knight Frank stay quiet after conman is jailed
9 comments
A tenant who faked his identity when renting through Knight Frank has been jailed for three

Rich overseas buyers keep prime London market aloft
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Chinese buyers are expected to replace Russian investors as major players in the prime central London

Moving occasion: today's the day!
0 comments
The most popular moving date is today, September 1, the Post Office has revealed. The two next

Prospective first-time buyers sink to new low
0 comments
The proportion of buyers expecting to buy for the first time in the next 12 months

Housing market 'edging towards double dip' claim
2 comments
Net lending plummeted in July to the second lowest monthly figure since records began in 1993,

Henry Pryor Blog
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Welcome to a new monthly blog by Henry Pryor, estate agent turned entrepreneur, inventor and expert

Rightmove profits climb 39% as more agents sign up
14 comments
A rise in the number of agents and an overall willingness to pay more to Rightmove

Portal creates new 'check out your competition' stats
1 comments
Property portal Home has created some new statistic pages on its site which we reckon will

Six in ten mortgages are now for house purchase
2 comments
The proportion of mortgages being taken out for purchases, as opposed to remortgages, is at its

News Story

One more week left of TV advert campaign

Monday 27th October 2008

Expensive month-long television advertising campaigns promoting Primelocation and FindaProperty are due to end on Friday.

They have been running since October 4 as part of a £17m marketing investment made in the space of 12 months by the Digital Property Group, part of the Daily Mail.

Mark Milner, chief executive of the Digital Property Group, said: “Television advertising has proven to be very successful in raising consumer brand recognition for our portals.”

The FindaProperty television advertising campaign was aimed at younger buyers and renters and started with a commercial during The X Factor. The campaign continued with the animated flying ducks featured in the FindaProperty logo, with the strapline “Where the properties come flying in”.

The Primelocation campaign was scheduled to reach top-end renters, third time-plus buyers and investment or second-home purchasers, and has been more soberly shown in breaks during news and property ladder type programmes.

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Posted By Zingbat on Monday 27th October 2008 04:22:19

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I'm amazed they got away with touting Primelocation as the country's biggest property website - unfortunately some people will believe whatever you tell them!

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Editorial Contact Details - Rosalind Renshaw | rosalind.renshaw@estateagenttoday.co.uk | 01252 843 566.