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Written by rosalind renshaw

Property portal Zoopla has been revealed as the headline sponsor of the 2011 ESTAS: The Estate and Letting Agent Awards, which are specifically designed to recognise agents for the standard of customer service they provide to their clients.
 
The ESTAS are unique in the property industry as the only awards voted on by the customers of estate/lettings agencies across the UK. Last year, over 19,000 individual votes were cast, providing valuable feedback to over 400 agent offices who use the awards to increase loyalty, attract new clients, motivate staff and most importantly find out what clients think about their service.
 
The 2011 awards ceremony will take place on Friday, April 15, at the London Hilton Hotel on Park Lane and will be hosted by TV property personality Phil Spencer.

Entry to the awards is now open and the submission deadline for agents is December 31 with the public voting continuing up to February 1.
 
Zoopla founder and chief executive Alex Chesterman said: “We are really excited to support and be part of this key industry event. Our business objectives are precisely aligned with those of the ESTAS, which are to help agents across the UK maximise their efficiency.

“The ESTAS focus on providing valuable customer feedback and we focus on providing valuable marketing services, both with a view to ensuring that agents win more business.”
 
Simon Brown, founder of the ESTAS, said: “The synergy between our brands and how we work to help agents obtain the most from their business opportunities makes Zoopla the perfect partner for our awards. Their innovation and approach complements the ESTAS, and our ongoing online relationship with agents and customers will enable us both to maximise this partnership, increasing the value the ESTAS provides.”
 
After the February voting deadline a shortlist of the top ten sales and lettings agents in 14 regions around the country will be drawn up and awarded Gold, Silver or Bronze places. Individual offices will compete in each region together with categories for larger chains including: Best Small Chain, Best Medium Chain and Best National Chain. Two offices will also win the Grand Prix Awards for Best Agent in the UK for sales and lettings and every winner will receive a famous ESTA trophy.
 

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