New sellers now outnumber new mortgage approvals by 5.2, Rightmove reported this morning, while the number of unsold number of properties sticking on agents’ books has jumped by almost 25% in the first six months of this year.
Rightmove – which has some 90% market share – reports that more than 30,000 new properties are coming to the market each week, up by 45% on last July.
Asking prices for properties new to the market are, however, finally dropping. Rightmove reports that over the last month, they have come down by 0.6% – the first fall this year.
But with the average asking price now £236,332, there is still a huge gap between sellers’ expectations and the reality of mortgage-approved prices as reported by Halifax and Nationwide. Halifax is quoting £166,203 and Nationwide £170,111.
Rightmove is, however, forecasting more falls in asking prices as the year goes on.
Commercial director Miles Shipside said: “The number of new mortgages being approved each month is less than half the number of new sellers, with the imbalance being exacerbated by the increase of nearly 50% in the number of properties coming to the market compared to a year ago.
“More aggressive pricing is now the order of the day.”
He went on: “Estate agents are suffering from podgy portfolios and buyers’ fitness to purchase is in correspondingly poor shape.
“With agents beginning to choke on a surfeit of new stock, sellers are going to have to price at bargain levels.”
He warned: “The tradition of testing the water at a higher figure before reducing at a later date will backfire in areas of excess supply, as over-ambitious sellers will have to cut back even more as they chase prices downwards.”
Bloated listings as buyers can't find funds, say Rightmove
19 July 2010
Comments
The double edged sword; Let them over price. Stand your ground and explain, be professional but assertive. Over pricing will come back to you when it's not sold. Vendors rarely sell when over priced (also say RM) and soon learn (some refuse to!). Over priced properties also help to sell the correct priced home which looks to much more inviting in a buyers market.
We have one local agent who double whammies, over prices and cuts his fee's. We wait and yep we get his instructions sooner or later.
Neil: Maybe this is the case in your Agency - but for every property overpriced there will certainly be more than one which is not. Problem is - the public now don't know which is which... and I suggest that neither do Surveyors, or even Agents!
Answer me this - will this months' instructions become next months' price reductions? If 'Yes' - WHY?
You say "Get ahead of the curve...". Surely you then miply add fuel and credence to the self-fulfilling prophecy?
The increase in stock on the books is not due to 'lack of funding' but over-pricing. We now have to accept that the bubble is bursting again and, as Estate Agents, the only sensible course of action is to increase sales volumes by encouraging price falls.
Ignoring the elephant in the room will simply make agents look arrogant and out of touch with reality.
Get ahead of the curve - explain to vendors how prices are falling, encourage them to cut prices and you'll make the sale.
Hi supply and low demand is going to lead to house falls imo. It could be like this for the next few years with increases in taxes, cuts in spending and low mortgage approvals.
It takes a clever agent to survive in this type of market, an agent that will pick and choose the right instructions based on client motivation, let all the downsizers put their properties on for crazy prices with your competition becasue they will get bored after 3 months and withdraw the sale, whilst at the same time your competitor is chasing shadows trying to earn a fee. Hehe.
That cant be right. If your on rightmove you sell your house in a couple of weeks dont you?
Ian I wasn't intending to corporate bash, your right independants do too. But after all these years in the business, corporates staff have history of keeping to targets and boss happy at all costs, while the Independant has to survive on their actions. Over pricing idependants usually fall by the wayside, while corporates keep bailing themselves out with loans ets. I do speak from some very indepth knowledge during the 80's and 90's on both counts within other agents business's. You'd be amazed how proped up some corporates were/are! But thats another story and no I will not be enlightening further.
Sorry Ian, if Agent X values a property at £200,000 and Agent Y prices at £205,000 - Mrs Jones will go with Y. It is Human Nature, along with the "impression" that this will cover her legal fees - an absolute joy for her, or so she thinks. Honesty is the best policy. Explaining the current market and actions of other agents does help I find, but still not in all cases as some people just have £'s in their eyes! It's better to have half as many realistically sell-able properties on your books, than a large catalogue that simply accumulates - which doesn't look good if you have been marketing the same properties for months and months.
Wooden Top - Why corporate bash? It's very easy to blame corporates for over valuing but in my experience the independants are as bad if not in some instances worse. A Vendor, in most cases, will instruct the agent that will market at their expectations.
Vin: I agree with your post. Slight correction....MOST, but not all, actually instruct the agent first who "values" the highest - human nature? That is the problem and has been for
years.
We "turn down" over 50% potential new instructions after some other agents (notably corporates) are valuing in excess of the property boom peak. We are hitting our heads against a wall!
What goes in must come out, so we just wait our time and eventaully we get the instruction some months later.
You can't force a buyer to pay over the odds and if you could, they can't raise the mortgage anyway.
Are we about to see the plus 60% fall-out rate corportaes often achieved in the 90's?
maybe the eccesses of price expectation has been fuelled in the first place by a supposed experience agent advising them how much their property is worth, merely to get the intruction. MOST but not all instruct an agent is the first place because they expect them to have knowledge and experience of the local market. Evidence of what has ACTUALLY sold is most surely better than anything else. Better to let the potential client go than to let them down.