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The most popular moving date is today, September 1, the Post Office has revealed. The two next

Prospective first-time buyers sink to new low
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The proportion of buyers expecting to buy for the first time in the next 12 months

Housing market 'edging towards double dip' claim
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Henry Pryor Blog
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Welcome to a new monthly blog by Henry Pryor, estate agent turned entrepreneur, inventor and expert

Rightmove profits climb 39% as more agents sign up
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Portal creates new 'check out your competition' stats
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Property portal Home has created some new statistic pages on its site which we reckon will

Six in ten mortgages are now for house purchase
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The proportion of mortgages being taken out for purchases, as opposed to remortgages, is at its

News Story

'Come on in' message to passers-by

Monday 10th August 2009

New technology has been launched for agents that will send marketing messages to the mobile phones of people passing your premises.

Hypertag, a ‘proximity marketing’ provider, says it is aimed at driving footfall and sales into independent businesses such as agents.

The Hypertag allows information to be downloaded free to mobile phones of passers-by. The information might be an offer, information, your house of the week, or it could be a link to your website.

Hypertag works by using short-range mobile wireless technologies such as Bluetooth to connect to consumers’ mobile phones based on their proximity to a fixed physical location.

Consumers need to have their Bluetooth turned on and turned to visible as they pass by, and they positively have to accept the message first. The phone generates an automatic message asking if they want to receive the content from the source, ‘Do you wish to receive info from estate agent?’

For £399, businesses can get the use of a Hypertag for a year. Once Hypertag has understood the marketing message, it will produce the content, pre-install it on the tag and deliver it to your business address. Then it is simply a case of plugging in the small Hypertag box and letting it get on with business.

Jonathan Morgan, managing director of Hypertag, said: “We’ve been increasing footfall and sales for the big chains for some time. Through talking to smaller independent businesses, we thought there was scope for offering this service at a more cost-effective level, and we are announcing the launch of that today.”

www.Hypertag.com

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Posted By richard on Tuesday 11th August 2009 13:51:21

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Haart will copy it, they can't do anythiong original, how bad working for them must be!

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Posted By Michael Osborn on Monday 10th August 2009 15:38:58

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A white elephant gimmick priced to match if you ask me. I don't buy this. I'm out!

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Posted By Lee on Monday 10th August 2009 13:05:30

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that would just annoy me,
in our town there are 30 agents down one road! i wouldnt want my phone beeding every 20 yards.

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Posted By Agent on Monday 10th August 2009 12:37:08

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All seems a little desperate really!

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Editorial Contact Details - Rosalind Renshaw | rosalind.renshaw@estateagenttoday.co.uk | 01252 843 566.