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Today's Headlines:

House prices fall or rise (take your pick)
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Moving occasion: today's the day!
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The most popular moving date is today, September 1, the Post Office has revealed. The two next

Prospective first-time buyers sink to new low
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The proportion of buyers expecting to buy for the first time in the next 12 months

Housing market 'edging towards double dip' claim
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Net lending plummeted in July to the second lowest monthly figure since records began in 1993,

Henry Pryor Blog
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Welcome to a new monthly blog by Henry Pryor, estate agent turned entrepreneur, inventor and expert

Rightmove profits climb 39% as more agents sign up
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A rise in the number of agents and an overall willingness to pay more to Rightmove

Portal creates new 'check out your competition' stats
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Property portal Home has created some new statistic pages on its site which we reckon will

Six in ten mortgages are now for house purchase
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The proportion of mortgages being taken out for purchases, as opposed to remortgages, is at its

Portals Today

Zoopla completes purchase of Propertyfinder

Friday 7th August 2009

Zoopla.co.uk today announced that it had completed the acquisition of the debt-ridden PropertyFinder Group from News International and the REA Group, for an undisclosed sum. It now plans to mount an assault on Rightmove's leading position.

The PropertyFinder Group includes propertyfinder.com, HotProperty.co.uk and UKPropertyshop.co.uk.

This latest announcement by Zoopla.co.uk comes hot on the heels of its acquisition a couple of weeks ago of ThinkProperty from Guardian Media Group. Under the deal, Zoopla.co.uk will take over and integrate the propertyfinder.com and other websites, giving it an extra three million visitors a month. The acquisition is the latest for relative newcomer Zoopla.co.uk, taking over one of the most-established players in the market, propertyfinder.com, acquired by News International Ltd and REA Group in late 2005 along with HotProperty.co.uk and UKPropertyShop.co.uk that were added to the group last year.

Zoopla boss will take over at the helm of Propertyfinder, whilst co-founder Nick Leeming stays on. Former Propertyfinder CEO Gillian Kent is understood to have left the business. Nor is it clear how the new combined website will be branded. The combined strength of Zoopla and Propertyfinder still, however, trails Rightmove's dominance.

The latest ComScore figures show that Rightmove retains first place in terms of total website visitor numbers.

In second place are the combined four websites of the Digital Property Group, and in third place comes PropertyFinder.

Globrix is in fourth place and Zoopla is in eighth. In fifth place is Homeswapper, a portal for social housing tenants who want to swap homes. Fish4Homes is in ninth place and tenth is PropertyNews, a Northern Ireland property portal.

1. Rightmove
2. The Digital Property Group
3. PropertyFinder
4. Globrix
5. Homeswapper
6. Nestoria
7. Trovit UK
8. Zoopla
9. Fish4Homes
10. PropertyNews

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Posted By Jon Trent on Monday 10th August 2009 01:57:56

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The figures quoted here are not the true comScore stats - Globrix appears to have manipulated these and source data should be published or at least checked not their press release. Homeswapper is not even top 10 in the actual stats?? propertyfinder/zoopla combo looks interesting and might be the best shot of anyone giving Rightmove a run for their money. That isnot going to happen with anyone else.

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Posted By Actual ComScore numbers on Friday 7th August 2009 17:15:05

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That ranking was copy/pasted from the last Globrix press release. Here is the ranking according to Total Unique Visitor numbers (the better metric to use).

1 RIGHTMOVE.CO.UK
2 The Digital Property Group
3 Propertyfinder Network
4 Nestoria
5 GLOBRIX.COM
6 Trovit UK Homes
7 ZOOPLA.CO.UK
8 Fish4homes
9 Mouseprice.com
10 HOMESONVIEW.CO.UK

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Posted By Michael Osborn on Friday 7th August 2009 12:27:41

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Will Google be the future No 1 search facility for property in the UK? All eyes on them for the next round in the Portal Wars. Lets hope tht the mega sums involved in the recent acquisitions of other property portals pays off.

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Editorial Contact Details - Rosalind Renshaw | rosalind.renshaw@estateagenttoday.co.uk | 01252 843 566.