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Property portal traffic takes a dive, says Zoopla

22 May 2009
Written by rosalind renshaw

Traffic to the main UK property portals fell in April, affecting all but Trovit and the free site Globrix.

In figures released by one of the portals, Zoopla, statistics of the latest Nielsen and comScore reports have been averaged.

Zoopla says the resulting figures show that total traffic to the top ten UK property portals was down 8% in April compared with March. Zoopla was among those which lost traffic, although it claims to be in fifth place, above Globrix.

In April, the top ten portals received 8.7m visitors, compared with 9.5m in March.

According to the Zoopla calculations, the top ten were affected as follows:

1. Rightmove (-5.37%)
2. Digital Property Group (-9.67%)
3. Propertyfinder Group (-14.31%)
4. Nestoria (-7.92%)
5. Zoopla.co.uk (-1.76%)
6. Globrix (+4.27%)
7. Trovit Homes (+5.15%)
8. Trinity Mirror Network (-23.69%)
9. Fish4Homes (-7.79%)
10. Home.co.uk (-28.35%)

Alex Chesterman, chief executive of zoopla, said: “The green shoots of growing buyer interest beginning to appear in March seem to have stalled in April.”

Comments

  • icon

    strangely, my login to Commscore agrees with Damien's. If you don't have access to Commscore,use Alexa.com - the professionals mumble that it isn't accurate but at least it shows the trends. If there are any estate agents reading this (rather than software, HIPs or portal suppliers), use it to track your own website and then shout about any advantage you have over your competitors' sites.

    • 03 June 2009 14:50 PM
  • icon

    It would be great if EAT could find out independant drop out rates. I've been informed by a trustworthy source that half of Propertyfinders visitors leave the site without even searching. Makes sense based on the fact they only advertise on websites that have nothing to do with people wanting to buy property. Unfortunately the same is true for propertyindex and globrix.

    • 22 May 2009 15:08 PM
  • icon

    Fair play to PropertyIndex but they're starting from a smaller base and not even in the top10 despite home.co.uk losing over a quarter of its traffic.

    • 22 May 2009 13:30 PM
  • icon

    I think the Property Index's fees are far too low. I would willingly sell my house and all its contents to help PropertyIndex.com.

    • 22 May 2009 12:53 PM
  • icon

    PropertyIndex.com actually reported a record month in April; signing up over 1,000 new UK and overseas agents and 15 new distribution partners. The highest monthly visitor numbers to date were also recorded, up 22% on March figures.

    • 22 May 2009 12:13 PM
  • icon

    Well said Simon, surely a year on year comparison would have been more useful! Or a longer trend. Or a bit of common sense.

    • 22 May 2009 11:48 AM
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    Thanks Zoopla for the update (although inaccurate), and there was me thinking it could be something to do with the number of bank holidays and half term just like every other year on record.

    • 22 May 2009 10:59 AM
  • icon

    It's true, its gone earily dead again in may for us.

    Had a good 4 months though but wish it was more consistent.

    • 22 May 2009 10:46 AM
  • icon

    1.Rightmove,
    2.TDPG,
    3.Propertyfinder,
    4.Nestoria,
    5.Trovit,
    6.Zoopla,
    7.Globrix,
    8.Mouseprice,
    9.Fish4homes,
    10.Homes24,
    11.Look4aproperty,
    12.Home.co.uk,
    13.PropertyIndex

    • 22 May 2009 08:50 AM
  • icon

    I have access to Comscore's latest numbers and they are not like the reprinted Zoopla press release suggests. Here is the latest top 13 from ComScore:

    Rightmove
    TDPG
    Propertyfinder
    Nestoria
    Trovit
    Zoopla
    Globrix
    Mouseprice
    Fish4homes
    Homes24
    Look4aproperty
    Home.co.uk
    PropertyIndex

    • 22 May 2009 08:48 AM
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