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Henry Pryor Blog
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Rightmove profits climb 39% as more agents sign up
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News Story

Rightmove on top as portal wars continue to hot up

Friday 6th February 2009

Rightmove has come out easily on top of the four major paid-for property portals, according to the latest statistics from independent analysts Hitwise and Comscore.

Both sets of figures for December show Rightmove achieving market share of between 59% and 77%, looking at a variety of criteria, including number of visits and time spent on the portals.

The other ‘top four’ portals, Propertyfinder, FindaProperty and Primelocation, split the remaining market share as they vie for second place.

Hannes Buhrmann, head of consumer websites at Rightmove, said: “We obviously spend a lot of time and money tracking and understanding home-mover behaviour. Familiarity with a website and ease of use appears to one of the main factors behind getting users to visit several times a month, stay on longer and visit more pages of property.

“Rightmove has been the largest property website for over eight years and now accounts for one in five of all visits to property websites.

“It has a massive and loyal user base that competitor sites are finding very hard to shift, in spite of increasing the number of properties on their sites by giving their service away for free.”

However, the portals war is hotting up: on Wednesday, Countrywide, the UK’s largest chain, announced that it had done a deal with Digital – publishers of Primelocation and FindaProperty – to list all its properties.

And this morning, free-to-list Globrix announced that Halifax is now marketing all of its properties on Globrix.

Halifax has 323 offices across the UK and covers both the sales and rental markets. This will mean a further 17,500 properties will be added and means that all of the larger estate agency chains now market their properties on Globrix.

This week, Rightmove also published the first in a series of results in a huge consumer survey. It found that only 9.2% of vendors thought this would be a good time to sell, and that seven out of ten consumers expect house prices to fall further. Two-thirds believe that it is now a buyers’ market but a number do not understand the current mortgage market, with one in six willing to borrow over four times salary.

The extraordinary survey elicited responses from over 28,000 people during a two-week period in January, with the only incentive being a chance to win one of 20 £25 M & S vouchers. Another sign of the times?

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Posted By Paying thru nose on Sunday 15th February 2009 16:27:55

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Omg, I have just worked it out and I pay £13 per lead to Rightmove. Wow

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Posted By Stig on Sunday 15th February 2009 16:23:28

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Why I'm gods name would u bit pay per lead when u pay a subscription to rm??? Especially when el charge u about £7-£15 per lead!!!!!!!!! Did u know u pay that ?

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Posted By James Whiltshire on Thursday 12th February 2009 17:57:11

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Are these 4 comments from Rightmove sales people :-)

If you are agents you should be ashamed of yourselves.....

I get over 30% of my web traffic from Globrix and the rest from Google so I am not sure what the rest of you are doing?

Rightmove is without doubt the best paid portal but it is important to remember that they have been around for nearly a decade. For the moment I pay for Rightmove and then get what I can from free to list....I would not pay per lead unless they were really well qualified

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Posted By phil on Friday 6th February 2009 18:38:36

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yawn!!!!!!!!!

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Posted By Mike on Friday 6th February 2009 16:25:41

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What a difference a year makes. Agents are now starting to get bored of Globrix's wild claims of dominance. It is easy to get stock when you are free. Just ask Property Live and Thinkproperty.com. All sites are a waste of time unless they have consumer eyeballs, and sorry guys, that prize is already won well and truely. Agents need to get themselves a decent website, and also then accept with this and Rightmove, they have the most effective use of their marketing spend.
Agents need to review they ROI more. Don't expect any of these FREE sites to deliver anything wonderful in terms of response - but as part of the mix - and with no spend - why would you not include them in your schedule

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Posted By Stel on Friday 6th February 2009 13:40:38

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Well done Globrix for taking a year to give your services away for free! Another 10 years and you might even have some visitors!

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Posted By James Mkane on Friday 6th February 2009 11:34:04

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Very soon people will clog this page with abuse for RM. Lets the arguments against good old stats.

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Editorial Contact Details - Rosalind Renshaw | rosalind.renshaw@estateagenttoday.co.uk | 01252 843 566.