Zoopla, the website which is aiming to expand its service by offering a pay-per-lead listing for agents, has recruited Malcolm McCallion as its sales director.
He has previously worked for both Primelocation and Propertyfinder. In his new role, he will head up Zooopla’s sales team and oversee estate agency relationships.
He said: “I am delighted to be joining Zoopla at such an exciting time in its development.
“The majority of property websites continue to charge agents without any commitment to performance, and by combining our no-risk, performance-based model with our rapidly growing audience, I am looking forward to helping agents in these tough times and extending the services the site provides.”
Zoopla founder and CEO Alex Chesterman said: “We expect Zoopla.co.uk to become the most cost-effective way for estate agents to obtain inquiries and build their property inventory.”
Comments
I never mentioned anything about selling property for Free? I think you are refering to Tomas's comments below? I am a big fan of Pay for Results... it works for Google afterall. However I think Zoopla are slow to the market with this, its already being done by propertyindex.com, and isnt Zoopla a "for sale by owner" site anyway?
Dan, how can you be so stupid! As if you would sell a property or rent a property for free. And when you do sell or rent a property where do you get the clients details from in the first place? Don't be a stingy parasite you need these portals! Put your hand in your pocket!
I get your point Dan.
But i bet you never forget how to spell Zoopla mate.
This site is very clever I wish I'd come up with the idea.
Zoopla is encouraging customers to indicate whether they would be interested in selling and or buying specific properties. Agents can have a field day on this site as it becomes more popular. where else can you go to tempt sellers with an offer or see who in your area is interested in selling at a certain price. If you think latterally this is allowing agents to be privy to information whilst it allows them to market their property everyones a winner!
I agree, for any website to succeed the domain name is THE most important element, it needs to be an easy to remember name that can't easily be confused or misspelt, now what was that name again? Zupla, Soupla, zooplar, Soopler, Hoopla, etc etc...
As mentioned by Dan - this idea is not new. If a good idea can be copied then you can be certain of one thing - it will be copied. What counts though is the name, the marketing and the way the website is displayed. Full marks to Zoopla for presentation and content.
Has anyone been on Zoopla? It makes life very difficult...they have an instant property value generator - just type in the postcode - and its so unbelievably innacurate!!!!! Buyers now think that everything on the market it over valued and keep coming in with ridiculous offers - thanks Zoopla!
do we really need another pay-for-results based portal? do we really need another portal full stop? While the NAEA's 'free, free, free' portal would seem to fulfil some agents' needs, lets face it: it will never achieve the same household name that 'the big four' have with vendors and renters. Although each of the four majors have given us a little more for our money in 2009 (insight from FindaProperty - absolute class!), and I'd like nothing more than to give them all the two finger salute, unfortunately the case is that you seem to get what you pay for in this market.
Tomas Farrington, why dont you try selling house for FREE FREE FREE mate!! Without portals, you would be finshed mate so dont complain when they ask for some money in return. especially those that are pay per lead.
Why dont you go and ask Sky to give your free Tv for life and Esso to give you free petrol.
Wake up and smell the coffee mate.
If anyone can do the hard work and generate genuine leads for me then I'd be more than happy to pay, ideally on a pay per lead basis. Any site that is free is ultimately just arbitraging traffic from google and in my mine is not a real business. Seems to me that the property market needs to educate itself to the peformance based models working successfully in the jobs and motors sectors.
What a load of rubbish!!
When will these idiots get it - we want a portal that is FREE FREE FREE that is a nationally recognised brand!
Rightmove, Find a Property, Prime Location, Property Finder all need to go FREE.
All agents should only list with FREE PORTALS.
This is another business that is no good because they want to charge!
errrm, isnt this a copy of propertyindex.com who have been doing this successfully already for the past 18months? Hardly a new idea to "woo" the agents is it?
These guys are just a glorified for-sale-by-owner website looking to cut Estate Agents out of the picture... how on earth do they think they are going to "woo" estate agents?